Senior Meta Ads Specialist

About Huzzle

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type:
Full-time

Engagement:
Independent Contractor

We are seeking a Senior Meta & Tik Tok Ads Specialist to lead high-performance paid social campaigns across Meta and Tik Tok Ads.

This role is ideal for a data-driven performance marketer with strong expertise in scaling paid social campaigns for customer acquisition and revenue growth. You will manage the full paid social lifecycle—from campaign strategy and creative testing to optimization and scaling—while driving measurable results.

The ideal candidate has deep hands‑on experience with Meta Ads Manager and Tik Tok Ads Manager, understands platform algorithms, and can build creative‑driven campaigns that convert. Experience working with DTC brands or eCommerce businesses is a strong advantage.

• Plan, launch, and optimize paid social campaigns across Meta Ads and Tik Tok Ads.
• Develop and execute creative‑first advertising strategies designed to perform on Tik Tok and Meta platforms.
• Manage end‑to‑end campaign execution, including targeting, budgeting, and performance optimization.
• Build and manage custom audiences, lookalike audiences, and retargeting campaigns.
• Conduct ongoing A/B testing of creatives, hooks, ad copy, and landing pages.
• Monitor and optimize campaigns based on ROAS, CPA, CTR, CPM, and conversion metrics.
• Scale winning campaigns while maintaining profitable customer acquisition costs.
• Collaborate with creative teams to produce high‑converting short‑form video ads optimized for Tik Tok and Meta Algorithms.
• Implement and manage Meta Pixel, Tik Tok Pixel, and conversion tracking frameworks.
• Produce performance reports and provide insights to improve overall marketing strategy.

• 4+ years of experience managing paid social advertising campaigns.
• Proven expertise with Meta Ads and Tik Tok Ads platforms.
• Strong experience using Meta Ads Manager and Tik Tok Ads Manager.
• Experience running creative‑driven paid social campaigns, particularly short‑form video ads.
• Ability to analyze campaign performance and optimize for ROAS and cost‑efficient scaling.
• Experience managing significant advertising budgets and scaling campaigns successfully.
• Solid understanding of conversion tracking, pixels, attribution, and funnel optimization.
• Experience with DTC (Direct‑to‑Consumer) brands or eCommerce businesses is a strong plus.
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent communication skills and ability to work in a remote, fast‑paced environment.

💻 Fully Remote:
Work from anywhere with international teams

🤝 Peer Community:
Connect with high‑performing professionals in our network

🧭 Ongoing Support:
Receive guidance from Huzzle before and after placement

💰 Tailored Compensation:
Salaries vary by client and candidate preference — we’ll match you with options that fit your goals