Senior Local SEO Strategist – GMB & Maps Expert; Remote Job Singapore,IT/Tech

Position: Senior Local SEO Strategist – GMB & Maps Expert (Remote)

Location:

Remote
Industry: Home Services (Plumbing, HVAC, Appliance Repair, Electrical, Water Filtration)
Type:
Full-time / Long-term Contract
Experience

Required:

5+ years NON-NEGOTIABLE

Primary Responsibilities

Google Business Profile (GMB / GBP) – CORE FOCUS

Build, optimize, and scale multiple Google Business Profiles per city
Execute advanced map-pack ranking strategies
Manage and optimize:
- Primary & secondary categories
- Services & service areas
- Geo-optimized descriptions
- Photos, videos, posts, FAQs
Handle:
- Verifications, reinstatements, and suspensions
- Duplicate suppression
- Spam competitor reporting
Design and manage review velocity & trust strategies
Track calls, direction requests, bookings, and rankings

Technical SEO (NON-NEGOTIABLE)

Perform full technical audits for local service sites
Fix and optimize:
- Core Web Vitals
- Indexing & crawl issues
Deliverables to submit:
- Home-service SEO case studies
- GMB ranking screenshots
- Examples of links you built (live URLs)
- Brief explanation of your technical SEO process
- Site architecture & internal linking
- URL structure for city/service pages
- Canonicalization & duplicate content
Implement:
- Schema (Local Business, Service, FAQ)
- Proper NAP consistency
- Mobile-first optimizations
Work closely with developers when needed

Link Building & Authority Growth (ADVANCED)

Plan and execute white-hat link-building strategies for home services
Acquire:
- Local authority links
- Niche-relevant backlinks
- Editorial & contextual links
Build city-level and domain-level authority
Avoid low-quality or risky links
Track link impact on maps + organic rankings

Local SEO & Content Strategy

High-intent keyword research (service + city)
Build & optimize:
- Service area pages
- City landing pages that convert
Create SEO briefs aligned with call-driven intent
Optimize on-page SEO (titles, metas, headers)

Analytics, Tracking & Reporting

Track:
- GMB Insights
- Calls & bookings
- Map pack & organic rankings
Weekly performance reporting (concise & actionable)
Identify ranking drops early and fix them fast

Required Experience

5+ years SEO experience (local SEO preferred)
Proven home-service SEO results
Deep expertise in Google Business Profile (GMB)
Advanced technical SEO skills
Real link-building experience (not PBNs or spam)
Experience with multi‑location, service‑area businesses
Strong understanding of:
- Map pack ranking factors
- Proximity vs relevance vs authority
- Competitive suppression & spam fighting

Tools You Must Know

Google Business Profile Manager
Google Search Console
GA4
Call tracking software
Local rank tracking tools (maps + organic)
Screaming Frog / technical audit tools
CMS editing (Word Press preferred)

What We Measure

Calls & bookings
Top-3 map pack rankings
Organic visibility for service + city keywords
Scalable SEO systems

We do not care about

Vanity traffic
Generic blog content
SEO theory without execution

Bonus (Nice to Have)

Experience managing 40+ GMBs
Link building for competitive metro areas
US & Canadian local SEO experience
Ability to document SOPs and train junior SEOs

Job Type: Full-time
Pay:
Php
50,000.00 - Php
90,000.00 per month

Work Location:

Remote

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