Senior Data Analyst - Marketing

Why this role matters

This role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit. As Senior Data Analyst, you will own the analytics domain for the Marketing department and act as the primary data partner to marketing leadership, shaping strategy through data. You will mentor 3 analysts across acquisition, retention and service value streams and bring data and insights across those teams together.

You will support marketing decisions across 6 markets, analysing millions of membership interactions to help grow and retain 4M+ members across Europe.

• What factors drive member growth and retention across 6 markets?
• What member proposition and pricing strategies maximize revenue and retention?
• Which marketing channels generate the highest incremental returns?

You are an analytics business partner who translates complex data into decisions. You work closely with marketing leadership, turning large-scale data into clear insights that shape campaigns, marketing investments, and growth strategy.

• Own the analytics domain for Marketing connecting Acquisition, Retention and Service.
• Act as the primary data partner to marketing leadership to translate large-scale data into actionable insights and strategic recommendations.
• Communicate insights through clear storytelling and executive-level presentations.
• Support marketing investment, proposition and pricing decisions across 6 European markets.

• Build and maintain dashboards and reporting frameworks.
• Support advanced analytics such as marketing mix modeling and forecasting.
• Partner with data engineers to improve data models and data availability.
• Mentor analysts and help elevate analytics maturity within the marketing team.

Core capabilities

• Strong SQL for large-scale data analysis.
• Proven data visualization and automated reporting experience in data analytics tools (preferrably Power
  
  BI).
• Experience translating marketing data into business insights.
• Ability to influence senior stakeholders through data storytelling.
• Experience working with cross-functional business teams.

Nice to have

• Experience with Python or statistical modelling.
• Experience in subscription, digital, or consumer businesses.
• Familiarity with marketing analytics or experimentation.

You will work in a collaborative and modern data organization:
Dedicated Data Platform team managing the platform, Modern BI stack (Databricks, Power BI, scalable cloud infrastructure), 6 analysts in the broader analytics organization of which 3 in the marketing department.

At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Data Analyst, you’ll have the freedom to make an impact and develop yourself in a dynamic environment. Our data teams support decisions that impact millions of member interactions every day, from marketing acquisition to in-club experience.

Unlimited access to Good Habitz and Linked In Learning.

Plenty of opportunities for professional and personal development.

An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.

Your ideas contribute to strategic projects.

Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).

Access to our gym at HQ.

Basic-Fit is Europe’s leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We continuously grow and improve, and we’re proud to have been recognized as Marketing Company of the Year.