Product Manager, Campaign Builder

About the Role

As a Product Manager, Campaign Building Experience, you will own the end-to-end design and evolution of Vantage’s campaign creation workflows. You will define how campaigns are configured, creatives are built, audiences are selected, validated, and prepared for activation. This role requires strong systems thinking and attention to workflow logic. You will independently define how the campaign experience should function, anticipate edge cases, and partner closely with engineering to deliver reliable product capabilities.

You will work closely with the Lead Product Managers and collaborate with the broader product, engineering, design, and customer-facing teams to ensure consistency, quality, and alignment across the platform.

• 2+ years of product management experience in Advertising or Marketing Technology (AdTech/Mar Tech) supporting SaaS (Software as a Service) or Enterprise products.
• Experience designing complex workflows or configuration-heavy systems.
• Experience engaging directly with clients and conducting usability sessions/testing.
• Experience collaborating directly with engineering teams.

• 5+ years of product management experience in AdTech or Mar Tech supporting SaaS or Enterprise products.
• Experience designing campaign management systems.
• Experience with audience targeting systems.

• Own the end-to-end workflow for campaign creation and launch readiness.
• Design and evolve campaign setup flows across targeting, budgets, timelines, and placements.
• Define lifecycle states such as draft, scheduled, active, paused, and archived.
• Anticipate edge cases including campaign duplication, mid‑flight edits, and configuration conflicts.
• Define guardrails that prevent invalid or risky campaign setups.

• Own how creatives are created, uploaded, validated, and attached to campaigns.
• Design workflows for asset upload, previewing, and format validation.
• Ensure creative requirements align with placements and campaign configuration.
• Define approval, rejection, and revision flows.

• Define how audiences are discovered, selected, and applied to campaigns.
• Design audience selection, layering, and exclusion workflows.
• Define how audience rules interact with campaign configuration and budgets.
• Ensure targeting constraints and eligibility are clear to users.

• Translate roadmap themes into clear product behavior.
• Work closely with engineering to design system logic and workflows.
• Run usability testing and incorporate feedback into improvements.
• Own backlog quality, sprint readiness, and release clarity.

• Campaign creation is reimagined as a unified workflow.
• Campaign, creative, and audience setup feel like one cohesive experience.
• Campaign setup requires fewer steps and less manual effort.
• The time required to prepare and activate campaigns is significantly reduced.
• Edge cases and configuration errors are handled proactively by the product.
• Engineers trust product decisions and execution quality remains high.

Vantage is the first unified platform purpose‑built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in‑store advertising. With a global presence in North America and Asia‑Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers such as The Home Depot to power their retail media programs.

Vantage is proudly headquartered in Toronto, but we’re a remote‑first team spread across North America and beyond. Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that’s from a home office, a local café, or while adding stamps to their passport. With a remote‑friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone.

Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process.