Associate, Performance Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Associate, Performance Marketing

About Capital One Canada.

For 30 years, we’ve been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our customers, in our associates, and in talent like you!

About the Team

As a Performance Marketing Associate, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Search and programmatic. You’ll work closely with other Performance Marketing experts, as well as our business analyst, data science, and product groups to help grow our business.

About the Role

In this role, you will partner with leads across the business to shape strategies, own end-to-end execution, process improvements and support an ongoing testing agenda across Search and Programmatic programs. The ideal candidate should have experience in the Paid Search and the programmatic space, for example, working with SA360, DV360, Amazon DSP, Google Ads, Microsoft Ads, etc. and will stay in-tune with industry updates and best practices.

Your Responsibilities:

• Execute campaign strategy and testing, including: ad copy, landing page, audience, and channel expansion testing

• Monitor Paid Marketing trends and generate insights to identify opportunities for campaign improvement and optimization

• Daily management of paid campaigns from planning & execution to analysis and reporting

• Carry out campaign management tasks including: strategy, optimization, budget control and forecasting

• Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations to improve future campaign performance

• Coordinate across internal teams including Legal, Compliance, Brand Marketing, Creative, Customer Experience, Business Analytics, Data, Technology etc. to execute SEM and Programmatic strategies end-to-end

Basic Qualifications:

• Experienced in Paid Search Engine Marketing marketing, planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms

• Experience analyzing and evaluating campaign performance

• “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM specific technology tools

• Solid understanding of performance marketing, conversions, and online customer acquisition

• Ability to work with high-performing team mates, as well as partners across the enterprise

Preferred Qualifications

• Bachelors’ degree

• At least 1 years of experience in Search Engine Marketing and Programmatic Marketing with responsibilities overseeing high volume and multi-million dollar media budgets

• SA360, DV360, and CM360 certified

• Experience in other channels including:
  Social, and SEO

• Experience in project management

• Experience using SEM Rush, SQL, Looker, or equivalent tools

Working at Capital One

Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.

Live well—physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year—and much more—you’ll discover that Capital One is committed to helping you live your best life.

This posting is for an existing vacancy.

The expected annual salary range for this position is $76,500 to $87,400.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es). Incentives could be discretionary or non discretionary depending on the plan.

Weembrace the responsible use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. However, no hiring decisions are made using AI as every hiring decision is made by our hiring…