Paid Search Lead

About The Role

Fresh Books is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage.

• Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals
• Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data
• Lead a rigorous testing culture investigating incrementality testing (Geo‑Lift), landing page testing, and signal-based audience targeting.
• Proactively monitor competitor presence in the auction including pricing shifts and other impacts to the auction dynamics to pivot strategy in real time
• Work cross-functionally with the Affiliate and SEO teams - this role requires someone who understands the cross-channel dynamics between Paid, Organic, and Affiliate marketing, and knows how to leverage these synergies to drive incremental growth.

• 7-10+ years of hands‑on experience managing high growth Paid Search accounts (SaaS, Fin Tech, or similar high competitive verticals)
• You don't just optimize for the 'click.' You are deeply familiar with conversion funnels, CAC/LTV modeling, and multi‑touch attribution
• You frequently partner with Web Ops and Data Science to secure the tracking, tagging, and API integrations (ex Offline Conversion Imports) needed for step‑function improvements in performance
• Ideally, you have exposure to the broader performance ecosystem (Affiliate, Meta, or Programmatic) and understand how Search interacts with the wider marketing mix
• You can translate 'Quality Score' and 'Auction Insights' into clear, growth‑oriented narratives for the C‑Suite.

• Experience working in highly competitive SaaS or Fintech verticals (subscription‑based revenue models)
• Consistent track record of delivering profitable growth through Paid Search through consistent testing, leveraging monthly budgets of over $1MM/month
• Deep experience in collaborating with Analytics, Data teams on incrementality studies, identifying the best data for optimizing life time value, etc.

At Fresh Books, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. The total compensation for this role ranges from CA $127,200 - CA $158,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in Fresh Books' comprehensive benefits program, detailed below.

NOTE:

This posting is reflective of an existing vacancy at Fresh Books.

• Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full‑time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender‑affirming benefits dependent on your region, and more.
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in‑person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a Fresh Books office, you receive a home office credit to set up your home office.
• Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• Accelerated growth. Comprehensive company onboarding, career development through…