Principal Product Marketing Manager,Financial Services Job Toronto Ontario Canada,IT/Tech

Hi there! Thanks for stopping by 👋

We’re looking for a Principal PMM (Financial Services) to join our team. You will define how financial services products win at Lightspeed – owning positioning, go-to-market strategy, and how we use data and AI to scale growth.

What you’ll be doing:

Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights

Own end-to-end go-to-market strategy for major product and feature launches, from strategy through execution and performance measurement

Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches

Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization

Design and implement AI-driven approaches to improve research, segmentation, messaging, and go-to-market execution

Lead complex, cross-functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes

Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy

And a little bit of…

Mentor and elevate product marketing craft across the team through thought leadership and best practices

What you need to bring:

We’re a team of 5 people based remotely in North America. Our team is responsible for building scalable growth systems that drive adoption and revenue for Lightspeed Financial Services products through lifecycle marketing.

We’re looking for a Senior candidate who has experience with the following:

10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership

Financial services, fintech, payments, or related industry experience (required)

Leading complex, cross-functional initiatives and influencing senior stakeholders without direct authority

Owning business outcomes – not just deliverables – in a growth-stage or scaled technology company

Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives

Highly data-driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics

Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact

Applying AI tools or techniques to enhance go-to-market strategy, research, or execution

Anticipating customer needs and translating insights into durable product and go-to-market strategy

Operating effectively in ambiguous environments, setting direction, and driving clarity across teams

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

What’s in it for you?

Come live the Lightspeed experience...

You’ll enjoy:

A flexible work environment that empowers you to do your best work

A culture that celebrates performance

The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

Flexible paid time off and remote work policies

Equity options, because this is your company too

Contributions to your pension plan. Your future matters

Training opportunities to grow your skills and career

Health and wellness credit so you feel your best

Time off to volunteer and give back to your community

Interest groups, employee led networks, social committees to sponsored sports teams

Computer purchase program to get your personal Macbook

Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $180k - $220k CAD
. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Please note that this compensation information is solely for candidates hired to perform work within Ontario and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy htspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams.

Principal Product Marketing Manager, Financial Services