Senior Product Designer Digital

About the role

We are seeking a proactive self‑starter with strong UX and UI experience who can balance user needs with business goals. You thrive on identifying new opportunities and championing design thinking to challenge established ideas.

• Salary: up to £65,000 depending on experience
• Contract type: Permanent
• Working pattern/flexible working: Hybrid – approximately 3 days a week in office, remaining days work from home
• Location: London Head Office, Pimlico (travel costs are the candidate’s responsibility)

• Work in a cross‑functional product team and produce all design artefacts – from discovery, journey mapping, wire framing and prototyping to final UI design details.
• Deeply understand customers through user research, data analysis, surveys and other methods; use insights to build and validate designs.
• Capture and analyse customer and business data, partner with user researchers and use findings to inform decisions.
• Balance ideal experience with technical constraints, experimentation, and business risk.
• Plan and facilitate workshops (Google Sprints, visioning, persona development, affinity mapping, journey mapping).
• Write user stories in Jira with clear goals, hypotheses, and acceptance criteria.
• Contribute to and maintain a Design System; collaborate with developers on responsive designs, interactive states, motion and animation.
• Deliver digital experiences that are accessible, intuitive, consistent and delightful – meeting W3C AA standards.
• Perform QA testing – cross‑browser, cross‑device, in‑shop and digital touchpoints.
• Advocate inclusive design solutions and accessibility compliance.
• Engage with the Product Design Community – share feedback, knowledge and trends.
• Own personal development and embrace change.
• Champion diverse perspectives to create unbiased, smarter decisions.
• Amplify the customer voice in all design work.

• Advanced User‑Centred Design Process/Design Thinking
• Ideation, sketching, wire framing, prototyping, UI design
• Customer journey mapping and user flows
• User research fundamentals and partnership with researchers
• Data analysis and insight utilisation
• Workshop facilitation across the design lifecycle
• Desk research, heuristic, competitor analysis
• Responsive design
• Visual, content and brand‑style design
• QA testing
• Decision making
• Digital expertise
• Communication, influencing, storytelling
• Relationship building
• Continuous improvement
• Figma proficiency
• Creativity & innovation
• Collaboration & community engagement
• Stakeholder management and engagement

• Working as part of an agile Product Team
• Full Product Design lifecycle experience – portfolio evidence
• Agile methodology experience
• Strategic product thinking with clear design decisions
• Understanding technical implications of design decisions
• Valuing UI style guides and design systems
• Problem solving and passion for UX Design
• Basic front‑end tech knowledge (HTML, CSS) and/or native design tech
• W3C Accessibility standards knowledge
• Excellent communication and people‑focused design mentality
• Figma proficiency

• Business decision and roadmap influence via design thinking
• Omnichannel, retail or e‑commerce experience – store‑based digital & physical products
• Experience with modern design tools:
  Figma, Miro, Adobe Creative Cloud
• Research skills (user, desk, market)
• Animation, motion, interaction or brand design experience
• Advanced front‑end technologies – React, Swift, etc.