Lead UX Researcher

Lead UX Researcher

Insight leader and practice builder responsible for ensuring customer insight shapes Asda’s digital and e‑commerce journeys.

Location:

Asda House, Leeds.

Employment type:

Full‑time, Permanent.

Hours:

37.5 per week. Salary:
Competitive plus benefits. Closing Date: 8 June 2026.

• Own and lead research delivery across products and services
• Deliver high‑impact research that informs key product and business decisions
• Define and uphold research standards, methods, and best practice
• Ensure insight is clear, actionable, and drives meaningful outcomes
• Oversee research planning, prioritisation, and demand across multiple work streams
• Build and evolve research operations, tooling, and knowledge management
• Line‑manage and develop mid‑weight and senior researchers (current team of
  2)
• Lead hiring and onboarding as the team grows
• Partner with Product, Design, CRO, Engineering, and business teams to embed research into ways of working
• Confidently communicate insight and direction to senior stakeholders, influencing focus and investment
• Evolve research practices and how insight is used across the organisation, including how digital journeys connect into the broader retail experience

• Strong experience in mixed‑method UX research with an end‑to‑end delivery focus
• Experience using research tools such as User Testing, dscout, or similar
• Proven ability to turn complex research into clear, actionable insight
• Experience building or shaping research practices, frameworks, and operations
• Experience leading and developing researchers
• Strong stakeholder management and influencing skills, including senior engagement
• Ability to connect customer insight to digital product and e‑commerce outcomes
• Confident communicating at senior level
• Experience working in agile, multi‑disciplinary product and service teams
• Open to new methods and technologies, including AI, and able to use them to improve research impact and efficiency

• Discretionary company bonus
• Company pension up to 7% matched
• Company car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans, and employee assistance helpline
• Asda Allies Inclusion Networks
• Excellent parental leave policies, including maternity, adoption, paternity, shared parental, neonatal care leave, and support for fertility treatments

Asda operates a hybrid work model with a minimum of three days per week in one of our home offices. The role requires on‑site presence at Asda House in Leeds three days per week. Flexible working arrangements, job sharing, and part‑time opportunities are available.