Senior Enablement Lead; Analytics, CRO & Personalisation

Agency: DMPG

This is a chance to be part of a growing team delivering real value for major clients. DMPG is a highly experienced team providing digital experience enablement services to clients such as Audible, Boden, Royal Mail, TUI, Whitbread and many more high‑profile organisations.

Senior Enablement Lead (Analytics, CRO & Personalisation)

We need a senior leader to drive data collection and activation for our most exciting clients, building a single customer view and integrating it with activation platforms.

• Act as the primary interface for clients, delivering work streams across the six core enablement services (data collection, tag management, analytics, CRO, personalisation, omni‑channel orchestration).
• Ensure all client requirements are understood, documented and validated.
• Provide strategic guidance on measurement, optimisation and activation initiatives.
• Identify opportunities to improve client data maturity and support digital experience strategy and tool selection.
• Deliver training support and advanced capability coaching for Adobe analytics tools.
• Oversee data collection initiatives, including requirements documentation, design review, implementation plans and QA.
• Coordinate internal teams and client stakeholders to meet deliverable deadlines and quality standards.
• Support data activation and optimisation initiatives: lead experimentation, A/B tests, personalisation, omni‑channel journey design, and analyse results to recommend improvements.

• 5+ years of experience in Adobe Analytics (admin functions & Work spaces).
• 1+ year in Adobe Customer Journey Analytics (preferred).
• Proficiency in Google/Microsoft office tools, spreadsheets and slide decks.
• Proactive, excellent communication (verbal, written, presentation) and task management skills.
• Experience managing complex projects and communicating to decision makers.
• Ability to support cross‑work streams from data collection to data activation.

• 5% Pension contribution
• Bonus & Commission Schemes
• Employee Rewards & Benefits/Discounts Programme
• Enhanced Maternity/Paternity/Family Leave
• Private Medical Cover
• Training & Development Budgets
• £5k Limit on Cycle to Work Scheme
• Flexibility in working hours and location (London‑based, 1 day per week, with occasional on‑site meetings).

London‑based (1 day per week in Central London, with flexibility for remote work).

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.