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Job Description & How to Apply Below
About Us We're rebuilding vertical software with AI — from the inside.
Embrace owns the software running inside 16% of the Fortune 500, 45+ state agencies, and 450+ banks and credit unions. We acquire entrenched vertical software businesses and rebuild them around AI — products, operations, go-to-market, all of it. Our Venture Lab launches new AI-native products into those same markets, using the distribution and customer relationships our portfolio already owns.
You'll ship AI into production against real workflows, real customers, and a P&L you can see move within a quarter.
We hire people who want scope, speed, and ownership, and who are tired of working on AI that never reaches a customer. If you want to spend the next five years shipping into software that already runs the economy, talk to us.
Job Description
This is a remote position.
What This Actually Is This is a senior marketing role inside a shared services function that supports a growing portfolio of B2B SaaS companies. You will work across multiple businesses — each with its own product, market, buyer persona, and growth challenge. No two briefs look the same. No two companies compete the same way.
You will need to get up to speed fast, form a sharp point of view quickly, and drive execution without waiting for someone to hand you a playbook. There is no single playbook — you will help build them.
You are not here to manage a content calendar for one brand. You are here to make multiple businesses more competitive, more visible, and better at generating pipeline — simultaneously.
What You Will Own Positioning & Messaging Take a SaaS product you have never seen before and make it sound compelling to the exact buyer who needs it. Build messaging frameworks that sales teams actually quote in calls. Know the difference between a feature and a value driver — and never confuse the two.
Demand Generation Design and run campaigns that fill pipeline. Email sequences, Linked In campaigns, outbound cadences, webinars, lead nurture flows — you have done all of it and you know which levers actually move pipeline, not just metrics.
Linked In & Social You treat Linked In as a serious demand channel with its own strategy. Thought leadership that builds trust, founder content that opens conversations, campaign content that drives qualified clicks. Organic and paid. You know what converts.
Campaign Execution You do not just brief campaigns — you own them from idea to results. Work with designers, writers, web teams, and agencies. Launch fast. Measure relentlessly. Improve the next one.
Customer Proof & Case Studies Identify the wins worth turning into case studies, videos, and testimonials. Write the story. Coordinate the production. Turn customer outcomes into assets that change the shape of a sales conversation.
AI-Accelerated Everything You already use Claude, ChatGPT, Gemini, Perplexity, and whatever else moves you faster. Research, content, competitive analysis, campaign planning — AI is in your workflow by default, not by instruction.
Who Will Thrive Here You have done the full job before — not just parts of it. Positioning AND campaigns AND social AND results, not handed each off to a specialist.
You can pick up a business you know nothing about and have a sharp growth opinion within days — based on real research, not guesswork.
You move fast without cutting corners. Done and live and learning beats perfect and still in draft.
Different industries, different buyers, different problems — that is fuel for you, not friction.
You can work with a CEO, a sales rep, a designer, and a web developer in the same week and communicate well with all of them.
You do not wait for full clarity. You ask the right questions, make smart assumptions, and adjust when new information arrives.
Requirements
What We Are Looking For 5–10 years of B2B SaaS marketing experience with strong exposure to product marketing and demand generation. You have driven pipeline, not just produced content.
Real product positioning experience — you can make a complex, technical SaaS product sound clear and compelling to the right buyer within days.
Multi-channel campaign execution — email,…
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