Analytics Director – Social Insights Leader

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Analytics Director

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 26,000 employees across 150+ offices in 55-plus markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we're looking for:

We're looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight.

You'll be naturally curious and analytical, with a strong understanding of audience behaviour, cultural trends and the evolving social landscape. Comfortable working with complex data sets, you'll be able to uncover meaningful insights and translate findings into clear recommendations that inform strategy and decision-making.

You'll thrive in a fast-paced environment, work collaboratively across teams and confidently communicate insight-led thinking to both internal stakeholders and clients.

What you'll be doing:

• Collating and processing high volumes of social-first performance data

• Monitoring and reporting on performance, both from a campaign perspective and for always-on activity

• Distilling clear actions and insight through the data making recommendations and presenting findings in a clear, client-facing manner

• Crafting clear performance analysis and narratives in reporting

• Closely working alongside a team of strategists to develop data-driven work for both current clients and new business prospects

• Creating social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
• Develop an agency proposition on reporting and 'which metrics matter', allowing us to advise our clients in the best way possible

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy

• Strong knowledge of social media vendors ranging from listening, trend spotting and audience research.

• Great expertise with social media measurement tools and platforms

• Preferred: experience in pulling insights from multiple regions

• Exceptional organizational…