Senior Marketing Automation Specialist Remote

Elevate B2B email marketing effectiveness as a Senior Marketing Automation Specialist. This hybrid position supports Canadian businesses through personalized campaigns using Salesforce Marketing Cloud.
We are looking for a Senior Marketing Automation Specialist to drive email initiatives for our public sector client. With a focus on building engaging and CASL-compliant email campaigns, you will utilize Eloqua and collaborate with cross-functional teams in a robust digital marketing project.

Your role will be pivotal in developing templates, analytics, and audience insights to optimize every campaign.

Key Responsibilities:

• Design and enhance email workflows in Eloqua for target audiences

• Create responsive email templates and landing pages using coding skills

• Deploy personalized email marketing programs that drive product awareness

• Analyze campaign data to inform future strategies and improvements

• Engage in agile project management and update tasks in Azure Dev Ops
Requirements:

• 5+ years of digital marketing experience with email focus

• Expertise in HTML, CSS, JavaScript for email template development

• Proven B2B marketing operations and CASL compliance experience

• Skilled in sector segmentation strategies using engagement metrics

• Familiarity with Eloqua campaign execution and automation features
Make a mark in the B2B marketing landscape while executing high-impact campaigns in a supportive digital environment.
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