AD, Digital Engagement; Remote

Overview

Title: AD, Digital Engagement
Department: Communications
Reporting to: Head of Communications
Type: 6-month Fixed-Term Contract
Location: Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia, or willing to relocate)
Compensation: $102,000 CAD - 130,000 CAD

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact m evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change.

Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at .

The AD, Digital Engagement will be responsible for driving digital engagement through strategies, tactics, and tools such as digital marketing, marketing automation, and oversight of the WES website to support WES’ vision, mission, strategic priorities and influence goals. You will have deep experience and skills across digital engagement and marketing, including strong knowledge of SEO standards and practices and digital tech stacks, which you will leverage to identify ways to engage with key audiences and achieve the impact and influence goals.

You will manage across a focused internal and external digital engagement team, leading and developing them to work as an effective, integrated, and innovative unit that meets the needs of the organization and furthers the WES brand, mission and impact.

• Leads the development and execution of a digital strategy across WES digital properties and digital channels (including marketing automation, WES.org and French translation), ensuring alignment with organizational vision, mission, strategic priorities and influence goals, positioning WES as thought leader.
• Works closely with the Director of Brand & Content to ensure social media strategy and content integrate seamlessly with broader digital efforts.
• Measures and continually improves the quality and impact of digital engagement efforts. Establishes and manages a dashboard of performance metrics with real-time feedback loops to guide continuous improvement across digital properties.
• Lead activities, approaches, systems and workplans to ensure overall cohesion across digital properties.
• Manages the digital engagement team, ensuring that they are operating as an integrated, collaborative and effective unit and leveraging expertise and continually challenging approaches, introducing new and innovative ways of engaging with external audiences.
• Manage the relationship with vendors, ensuring that they are operating in line with WES strategy, values, and best interests, and that any services provided are delivered in line with the organizational expectations and managed to budget and time.
• Manages and optimizes the Communications department’s technology stack.
• Stay updated on digital engagement trends, changes and innovations, sharing insights confidently with the wider team.

Required

• Bachelor’s degree in a relevant field.
• 5+ years of experience in progressively senior digital marketing and engagement roles within the US and/or Canada.
• Proven ability to become a trusted advisor to business leaders and other influencers at all organizational levels, based on subject matter expertise and collaborative leadership style.
• Creative, strategic thinker with a passion for WES’ work and a passion for digital engagement.
• Proven track record of developing and implementing successful digital engagement strategies and campaigns that drive engagement, impact and awareness.
• Expertise in all major social media platforms and…