Director, Digital

About Us: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Company

Description:

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

• Great Places to Work certified three years in a row
• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

The Digital Media Director is responsible for driving end-to-end digital media strategy, performance, and client excellence across planning, activation, optimization and insights. This role blends strategic media leadership with deep performance expertise, ensuring campaigns deliver measurable business outcomes while strengthening client partnerships and team capability.

You will lead cross-channel digital media efforts across paid search, paid social, programmatic and broader digital media planning, translating client objectives into holistic strategies that balance innovation, effectiveness, and operational excellence. You will also guide, mentor and contribute to the overall growth and career path of the team.

• Own senior client relationships and act as a trusted strategic advisor across digital media and performance.
• Lead the development and sell-in of integrated digital media strategies aligned to client business objectives.
• Maintain a deep understanding of client categories, performance goals, and growth opportunities.
• Identify opportunities to make the agency indispensable through innovation, insight, and measurable impact.

• Lead digital media planning and performance strategy across paid search, paid social, programmatic and broader digital channels.
• Apply platform best practices, audience signals, and data-driven insights to maximize ROI and business outcomes.
• Oversee the implementation of prioritization models and frameworks to ensure focus on highest-impact initiatives.
• Ensure alignment between strategy, execution, and optimization across regions or teams as applicable.

• Own reporting frameworks, dashboards, and insight cadence to deliver clear, actionable performance narratives in a timely manner to impact future campaigns.
• Translate data into strategic insights that inform real-time optimizations and future planning.
• Continuously evolve reporting processes to improve clarity, scalability, and speed to insight.

• Lead, mentor, and develop high-performing digital media and performance teams.
• Coach teams on strategic thinking, client communication, and platform expertise.
• Partner with senior leadership on talent planning, hiring decisions, and team resourcing.
• Ensure teams are effectively utilized and supported to deliver high-quality work within scope and budget.