Remote Senior Digital Trading Manager

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you

• Own it and back yourself - Own the basics, own your role and own the results

• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

* Please note this role is based 3 days in our London office with 1 day at our Shirebrook HQ and 1 day working from home

Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role will include line management of the Luxury trading team, responsible for the commercial model as well as reporting to make strategic recommendations to increase digital sales and on-site experience. The role will also involve a significant element of cross-functional campaign planning to ensure that Group-wide promotions and major campaigns are executed efficiently and effectively.

Strong stakeholder management skills are essential to ensure buy-in of strategy and ability to form strong campaign plans across the business.

• Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value)
• Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
• Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
• Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
• Present ideas and analysis to wider teams to align business processes and projects
• Lead and own with key stakeholders the Own the Luxury section of the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
• Lead campaign planning and execution for all websites (Luxury as well as Premium and Sport) cross-functionally, ensuring that the best processes are in place to maximize key trading moments
• Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
• Present ideas and analysis to wider teams to align business processes and projects
• As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, development of new services)
• Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
• Work with the Product, Experimentation and UX teams to contribute to and influence…