Digital & CRM Manager

CRM & Digital Operations Manager

Department:
Rx - Business Development & Commercial Excellence

Location:

Reading, United Kingdom

Job Level: Professionals

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.

• Set up and manage automated customer journeys in Salesforce CRM using segmentation strategies for personalised engagement.
• Develop and execute email campaigns to drive digital pull‑through for respiratory, dermatology, bone health and specialty products.
• Create high‑quality digital content, including web, email, video, and bite‑size webinars, to support product launches and marketing campaigns.
• Optimise digital content for SEO, implementing technical, onsite, and offsite strategies to improve visibility and engagement.
• Manage data integrations, ensuring GDPR compliance and enhancing the sophistication of omnichannel strategies.
• Collaborate with cross‑functional teams, including marketing, IT, global CRM and customer service to align content with business objectives.
• Monitor and analyse the performance of digital campaigns, customer journeys and webinars to continuously improve results.

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Proven experience in marketing automation and digital content creation.
• Proficiency in Salesforce Marketing Cloud and Journey Builder.
• Strong understanding of SEO and digital optimisation strategies.
• Excellent communication and collaboration skills, with a proactive and results‑driven attitude.
• Ability to manage multiple stakeholders and third‑party relationships effectively.
• Familiarity with GDPR processes and data compliance.

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health cover benefits.
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus many more employee benefits and celebration events.