Web Publishing, Content Governance & Analytics Specialist
Toronto, Ontario, C6A, Canada
Listed on 2026-06-18
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IT/Tech
Digital Marketing, SEO, Publishing
Overview
We are hiring for two vacancies for the Web Publishing, Content Governance & Analytics Specialist. The role is responsible for the end‑to‑end operational integrity, governance, and performance of content across OTPP‑owned digital channels. It ensures that content is accurate, current, compliant, measurable, and scalable, supporting both human and AI‑driven discovery.
Who You’ll Work WithThe specialist reports to the Manager, Website Channel Management and partners closely with Content Strategy & Corporate Communications, Marketing Technology & IT, Legal, Compliance, Risk, and business content owners across Marketing & Communications.
Responsibilities- Web Publishing Operations (Enterprise Scope) – Own and execute error‑free publishing across all OTPP‑owned digital channels (external website, corporate intranet, OTPP‑owned social platforms). End‑to‑end publishing using Adobe Experience Manager (AEM) and related Adobe platforms. Ensure all published content adheres to established editorial, brand, accessibility, legal, and compliance standards. Manage publishing workflows, approvals, versioning, and release timing. Perform rigorous quality assurance checks (content accuracy, metadata, tagging, links, accessibility, formatting).
Coordinate publishing approvals across teams. Maintain publishing documentation, playbooks, and standards. Serve as a subject‑matter expert on publishing best practices and platform capabilities. - Content Governance & Lifecycle Management – Serve as the governance owner for a defined content portfolio such as Investments, P&C, and Financial Reporting. Establish and maintain content lifecycle governance (creation, review, refresh, archive, retire). Conduct regular content audits to identify outdated or inaccurate content, underperforming or duplicative pages, and content misaligned to audience needs or strategic priorities. Partner with content owners to enforce review cadences, improve content quality and relevance, and bring forward evidence‑based recommendations to improve clarity, relevance, and effectiveness.
Ensure content remains current and compliant with regulatory, legal, and financial disclosures. Maintain governance documentation and decision logs. - Content Analytics, Insights & AI Readiness – Own content performance measurement and insight generation to inform continuous improvement and AI findability. Leverage analytics tools to assess content performance, engagement, and discoverability. Develop and maintain regular reporting cadences (dashboards, insights, executive summaries). Translate data into actionable content recommendations. Monitor how OTPP content is surfaced, interpreted, and referenced across AI‑driven tools and platforms.
Partner with Marketing Technology and Analytics teams to ensure accurate data capture, improve tagging and measurement frameworks, and identify opportunities to improve content structure, findability, machine readability, and long‑term AI scalability. Act as a trusted advisor on content performance trends and risks.
- 3‑5 years of experience in enterprise web publishing, content operations, or digital content governance.
- Deep expertise with Adobe Experience Manager (AEM) and enterprise CMS platforms.
- Strong understanding of content governance models, editorial workflows, metadata, taxonomy, and structured content.
- Hands‑on experience with digital analytics tools (e.g., Adobe Analytics, Google Analytics, dashboards).
- Proven ability to translate data into clear recommendations.
- Exceptional attention to detail and quality‑assurance discipline.
- Strong written and verbal communication skills.
- Familiarity with AI‑driven search, discovery, and content consumption trends.
- Experience supporting both external and internal digital channels.
- Experience in pension or institutional investment environments.
- Ability to work outside regular business hours and perform overtime as required.
- Accessibility and compliance awareness (WCAG).
- Base salary starting at $106,600 with potential to reach $119,600 based on performance.
- Annual incentive based on individual and enterprise performance.
- Comprehensive employer‑paid benefits coverage.
- Defined benefit pension plan.
- Deferred Incentive Program to invest back into the fund.
- Flexible work environment blending in‑office collaboration and remote work.
- Competitive time off and flexible travel program, allowing work abroad for up to a month each year.
- Employee discount programs (e.g., Edvantage, Perkopolis).
Candidates must be legally entitled to work in the country where this role is located. Accommodations are available upon request for candidates with a disability.
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