Senior Web & CMS Operations Specialist

Employment Type

New Role

We offer a hybrid work environment that offers flexibility to our employees in balancing in‑office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from any of the following locations:
Winnipeg, MB;
Vancouver, BC;
Calgary, AB;
Edmonton, AB;
Toronto (North York), ON;
Kitchener, ON.

English. This role is considered a head‑office role and will be required to communicate with internal and external stakeholders across Canada where the primary business language for this role is English. As such, the successful candidate must be fully proficient in English.

At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full‑time and part‑time permanent employees are eligible for an annual bonus plan, leave of absence top‑up programs and are provided with generous vacation time, personal days, premium free benefits and a pension plan. The salary offered for this role is estimated to be within the following range: $80,000 – $100,000.

This role is responsible for the execution and day‑to‑day delivery of website content and content management system (CMS) operations in alignment with established website strategy, governance, and priorities. The Senior Specialist ensures content is accurate, accessible, and on‑brand by managing publishing workflows, applying standards, and executing optimization initiatives. The specialist partners closely with the Web Strategist, Marketing, UX, Analytics, and Technology teams to keep the website current, reliable, and effective.

• Execute day‑to‑day website publishing and CMS work aligned to the established roadmap and priorities, managing workload based on defined urgency, impact, risk, and available capacity. This includes publishing, updating, and maintaining web pages, landing pages, PDFs, campaign materials, and embedded multimedia.
• Serve as the operational owner of CMS standards, templates, metadata conventions, and publishing practices, ensuring all web content adheres to brand standards, accessibility guidelines, SEO best practices, and legal requirements.
• Own the ongoing health of all website content by ensuring its accuracy, freshness, accessibility compliance, SEO hygiene, and structural integrity.
• Execute approved, repeatable website optimizations, including metadata improvements, content structure enhancements, accessibility fixes, and on‑page SEO best practices.
• Maintain and execute a structured web content lifecycle, providing content owners with clear guidelines and reporting to ensure content remains accurate, current, and aligned with governance expectations.
• Optimize imagery, page structure, and content layouts for performance and user experience.
• Administer publishing workflows, versioning, and content approvals.
• Conduct QA reviews to ensure content accuracy, formatting consistency, and functionality.
• Coordinate with UX, development, and analytics partners to support site updates and enhancements.
• Act as the day‑to‑day CMS and web content subject matter expert for Marketing and cross‑functional partners.
• Monitor website health and elevate to technical teams as needed.
• Develop and maintain enablement materials (submission standards, FAQs, how‑to guides) to improve request quality and reduce friction.
• Support cross‑functional stakeholders across Marketing, Brand, Communications, HR, and Product teams.
• Build trust as a reliable, empowered partner for website execution decisions.

• University degree or college diploma in digital marketing, web development, or a related field.
• 5–7 years’ experience in digital marketing, web production, digital content production.
• Hands‑on experience working directly inside Content Management Systems (CMS). Experience with dotCMS is a plus.
• Experience supporting AI‑ready content systems and structured content environments.
• Demonstrated working knowledge of content governance principles, with the ability to apply standards consistently across web content, workflows, and CMS…