Analyst in Measurement and Attribution

Position: Analyst in Measurement and Attribution Hybrid Role
Join Electronic Arts as a Hybrid Analyst in Measurement and Attribution, focusing on insightful marketing performance analyses. Work from Vancouver or Austin to optimize budget allocation.

In this pivotal role, you'll generate insights that directly impact marketing strategies through thorough analyses and modeling. With at least two years in analytics, you will need expertise in SQL and familiar statistical techniques to extract valuable insights from large datasets. This position is key to informing budgetary decisions and driving marketing effectiveness.

Key Responsibilities:

• Perform marketing mix modeling analyses for improved budgetary insights

• Validate and deliver clear insights to business partners

• Merge modeling results with first-party and other channel data

• Support media teams in achieving ROI benchmarks

• Assist in developing an experimentation roadmap for accuracy

Requirements:

• Bachelor’s in STEM, economics, or a related area

• Minimum of 2 years’ experience in analytics

• Proficient in SQL for large dataset manipulation

• Understanding of statistical, hypothesis testing methodologies

• Experience with R or Python in analytical contexts

Apply your analytical expertise to help shape marketing decisions at Electronic Arts.
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