Head of Digital Marketing

Grow Your Staff is hiring a  Head of Digital Marketing  for a Belgian-based marketing and web development agency.  This is a full-time remote position

The role will have excellent growth opportunities. You will be directly working with the team based in India.

Experience required:  10 - 15 years
Time:  1:00 pm- 10:00 pm (Monday - Friday)
CTC:  20- 35 LPA

Location:

Remote
Type of employment:  Full-time

Responsibilities

Define and execute the organization's digital marketing vision, strategy, and roadmap aligned with business objectives and growth targets.
Establish and scale the digital marketing function in India, including team structure, processes, governance frameworks, and performance measurement systems.
Lead customer acquisition initiatives across organic and paid channels, ensuring measurable growth and ROI.
Drive digital transformation initiatives by identifying, implementing, and optimizing marketing technologies and automation platforms.
Oversee SEO, SEM, performance marketing, social media marketing, email marketing, content marketing, and growth programs across multiple business units and clients.
Develop marketing measurement frameworks, dashboards, attribution models, and reporting mechanisms to support strategic decision-making.
Manage digital marketing budgets, resource allocation, agency relationships, and vendor partnerships.
Build, mentor, and lead high-performing digital marketing teams while fostering a culture of accountability, innovation, and continuous improvement.
Collaborate with leadership, sales, product, and operations teams to align marketing initiatives with organizational goals.
Continuously monitor industry trends, emerging technologies, and best practices to enhance digital marketing capabilities and competitive positioning.

Requirements

SEO & SEM
Performance Marketing
Google Ads
Meta Ads
Linked In Ads
Marketing Automation Platforms
CRM Platforms
Google Analytics 4 (GA4), Google Tag Manager (GTM)
Looker Studio / Business Intelligence Tools

Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Proven 10+ years of experience leading digital marketing functions, teams, or departments.
Demonstrated experience establishing and scaling digital marketing operations, processes, governance frameworks, and performance measurement systems.
Strong expertise in customer acquisition, digital transformation, analytics, marketing technology, and growth initiatives.
Proven experience managing agencies, cross-functional teams, budgets, and senior stakeholder expectations.
Experience building and mentoring digital marketing teams with ownership of strategic and operational outcomes.
Strong analytical and strategic thinking skills with the ability to translate business objectives into measurable marketing initiatives.
Excellent written, verbal, and stakeholder management skills.