Digital Campaign Specialist

Position: Digital Campaign Specialist Hybrid Role
Become a key player at DRMG as a Digital Marketing Specialist, focused on executing comprehensive paid advertising campaigns. Experience in optimizing lead generation will be crucial for your success in this hybrid position.

In this role, you will oversee the end-to-end management of digital campaigns, ensuring accurate reporting and continuous improvement of conversion rates. With a data-driven approach, you'll utilize performance metrics and insights to enhance campaign strategies, collaborating closely with both internal teams and external agencies.

Key Responsibilities:

• Manage multi-channel paid campaigns and analyze performance

• Document insights from A/B testing and landing page updates

• Maintain Hub Spot dashboards for tracking lead generation

• Coordinate with agencies on Google Ads and SEO strategies

• Report on key metrics to inform team discussions

Requirements:

• At least 2 years of experience in digital marketing

• Deep understanding of performance data analysis

• Proven ability to write compelling copy and optimize user experiences

• Excellent organizational and collaborative skills

• Detail-oriented approach to project management

Leverage your skills in a dynamic environment and make a significant impact on DRMG’s marketing efforts.
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