Digital Marketing Manager - Franchise. Remote

Position: Digital Marketing Manager - The Travel Franchise. Remote
PPC | Paid Social | SEO | Lead Generation | £474k Budget to Scale

You’ve outgrown where you are.

Maybe you’re in agency life, juggling 15 accounts and never getting deep enough into any of them to actually move the needle. Or you’re in-house but stuck inside a corporate machine where testing a new idea takes three months of approvals-and the metrics everyone celebrates don’t connect to anything that actually matters.

Either way, you know what good performance marketing looks like. You’ve seen it. You might even have delivered it. You just haven’t had the budget, the autonomy, or the direct line to leadership to do it properly.

That changes here.

We’re The Travel Franchise - the UK’s leading travel franchise, voted Best Lifestyle Franchise in the world two years running. We have a £474k performance marketing budget, a clear commercial strategy, and ambitious targets. What we need is the right person to own the engine that drives it all.

The Role at a Glance:

Digital Marketing Manager
UK-based, Bournemouth preferred | Remote with regular in-person
£60,000 – £70,000 + Bonus
Full Time - Permanent

Company:
The Travel Franchise
Pedigree: UK’s leading travel franchise | Best Lifestyle Franchise in the world two years running
Marketing Budget: £474k Budget to Scale

Your Background /

Skills:

PPC, Paid Social, SEO, Lead Generation, Google Ads, Microsoft Advertising, Meta, Tik Tok, Linked In, Performance Marketing, AI Search

A year from now…

You’ll have had a great year if you move the needle on these three metrics:

• Cost-per-acquisition down 25–30%-through ruthless optimisation, killing underperformers fast, and scaling what’s working. You’ve done this before. Now you do it here.

• Qualified franchise prospects up from 40 to 60+ per month-maintaining our 35–40% close rate. More pipeline. Better pipeline. Not just more clicks.

• Marketing budget scaled to £600–700k-with ROI maintained or improved. You’re not just spending more. You’re building the case for spending more by proving the returns.

This Role

You’ll own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy. Every day you’ll be across Google Ads, Microsoft Advertising, Facebook, Instagram, Tik Tok and Linked In-optimising, testing, and making calls.

You’ll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality. No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations.

This isn’t about following a playbook someone else wrote. You’ll build the strategy. You’ll spot the opportunities. You’ll kill the underperformers fast and scale what works. And as the budget grows toward £1M+, you’ll have the opportunity to build a team around you.

Your fingerprints will be on everything. That’s the point.

Here’s where we see you need experience to kick ass at this role:

• Proven PPC management at scale-4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually. You can show the numbers, not just describe the work.

• A real CPA reduction story-you’ve materially cut cost-per-acquisition before and you can walk us through exactly how. That’s the conversation we want to have.

• Platform depth-Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise). You’re not dabbling in these platforms. You live in them.

• Funnel and sales process fluency-you understand lead generation funnels and multi-stage sales processes. You know that a click is just the beginning.
Data that tells a story-you can translate performance data into insights that Co-Founders actually understand and can act on. You don’t hide behind dashboards.

• SEO and AI search-solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.

• Self-direction-you don’t need daily instructions. You spot problems, form a view, and fix them. You’re comfortable in a “Freedom & Responsibility” culture where •
• results…