Digital Marketing Manager - Franchise. Remote

Position: Digital Marketing Manager - The Travel Franchise. Remote
PPC | Paid Social | SEO | Lead Generation | £474k Budget to Scale Youve outgrown where you are. Maybe youre in agency life, juggling 15 accounts and never getting deep enough into any of them to actually move the needle. Or youre in-house but stuck inside a corporate machine where testing a new idea takes three months of approvals-and the metrics everyone celebrates dont connect to anything that actually matters.

Either way, you know what good performance marketing looks like. Youve seen it. You might even have delivered it. You just havent had the budget, the autonomy, or the direct line to leadership to do it properly. That changes here. Were The Travel Franchise - the UKs leading travel franchise, voted Best Lifestyle Franchise in the world two years running.

We have a £474k performance marketing budget, a clear commercial strategy, and ambitious targets. What we need is the right person to own the engine that drives it all.

The Role at a Glance:
Digital Marketing Manager UK-based, Bournemouth preferred | Remote with regular in-person £60,000 £ 70,000  Bonus Full Time - Permanent Company:
The Travel Franchise Pedigree: UKs leading travel franchise | Best Lifestyle Franchise in the world two years running Marketing Budget: £474k Budget to Scale Your Background /

Skills:

PPC, Paid Social, SEO, Lead Generation, Google Ads, Microsoft Advertising, Meta, Tik Tok, Linked In, Performance Marketing, AI Search A year from now Youll have had a great year if you move the needle on these three metrics:
Cost-per-acquisition down 2530%-through ruthless optimisation, killing underperformers fast, and scaling whats working. Youve done this before. Now you do it here. Qualified franchise prospects up from 40 to 60 per month-maintaining our 3540% close rate. More pipeline. Better pipeline. Not just more clicks. Marketing budget scaled to £600700k-with ROI maintained or improved. Youre not just spending more. Youre building the case for spending more by proving the returns.

This Role Youll own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy. Every day youll be across Google Ads, Microsoft Advertising, Facebook, Instagram, Tik Tok and Linked In-optimising, testing, and making calls. Youll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality.

No layers. No Chinese whispers. Youll know exactly how the campaigns youre running are landing in real sales conversations. This isnt about following a playbook someone else wrote. Youll build the strategy. Youll spot the opportunities. Youll kill the underperformers fast and scale what works. And as the budget grows toward £1M, youll have the opportunity to build a team around you.

Your fingerprints will be on everything. Thats the point. Heres where we see you need experience to kick ass at this role:
Proven PPC management at scale-4 years in performance marketing, with at least 2 years managing budgets of £250k annually. You can show the numbers, not just describe the work. A real CPA reduction story-youve materially cut cost-per-acquisition before and you can walk us through exactly how. Thats the conversation we want to have. Platform depth-Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise).

Youre not dabbling in these platforms. You live in them. Funnel and sales process fluency-you understand lead generation funnels and multi-stage sales processes. You know that a click is just the beginning. Data that tells a story-you can translate performance data into insights that Co-Founders actually understand and can act on. You dont hide behind dashboards. SEO and AI search-solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.

Self-direction-you dont need daily instructions. You spot problems, form a view, and fix them. Youre comfortable in a Freedom & Responsibility culture where results matter more than hours worked. The Rewards for You This is a founding marketing…