Digital Marketing Manager; Remote Job Toronto Ontario Canada,IT/Tech

Position: Digital Marketing Manager (Remote) - 6 month contract

Title:
Digital Marketing Manager (Remote) - 6 month contract

Department:
Communications

Reporting to: AD, Digital Engagement

Location:
Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia, or willing to relocate)

Compensation: $82K- 104K CAD

Who We Are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact m evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change.

Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website .org.

About the Opportunity:

The Digital Marketing Manager will be responsible for leading the design, execution, and management of digital marketing activities in support of the strategic and influence priorities of WES. This includes developing and executing diverse digital marketing strategies that advance the awareness of the organization’s mission, priorities and activities; and showcase WES’ brand. You will deploy a high-impact and right-sized digital marketing strategy, executing, measuring, and continually improving the quality and impact of digital marketing activities.

You will develop and grow WES’ profile and influence, supporting and driving efforts to engage and influence a network of external partners, institutions and customers.

What You'll Do:

Develops, plans and manages a digital marketing strategy that directly supports the overarching communications and influence strategies.

Leads the ideation and creation of digital marketing campaigns designed to build awareness and support for WES initiatives, priorities and work at the local, regional, and national levels in the U.S. and Canada.

In partnership with communication colleagues, and other relevant colleagues across WES, develops digital marketing materials, copy and content.

stages with external vendors as necessary, ensuring vendor relationships are appropriately managed and activity is tracked and managed in line with financial and procurement processes at WES.

Establishes key metrics that will measure and monitor digital marketing effectiveness and identify actions for continuous improvement and evolution.

Carefully tracks and reports on digital marketing campaigns, both while they are running and after they have concluded, to identify any necessary actions, adjustments or improvements and to share performance and outcomes.

Identifies effective and innovative ways to drive engagement with community-based organizations, policy makers, government agencies, universities, foundations, employers and employer associations, non-profit organizations, and others.

Serves as Communications lead for Marketo, optimizing automation workflows and managing marketing automation projects including emails, events, newsletters, landing pages, forms, re-engagement and nurturing campaigns, as well as integrations with other platforms such as Zoom, SFDC, Survey Monkey, Linked In, Facebook and other.

Leads on developing new Marketo templates, as needed.

Manages segmentation, audience targeting, and data management within the marketing automation platform to deliver personalized and relevant messaging.

Establishes proper data hygiene and work with internal teams to maintain stakeholder data up to date to apply data-driven, segmentation-based approaches to effectively reach them.

Acts as the Salesforce business line lead for the Communications function, ensuring that accurate data is input and updated into the system and collaborating with others on system actions, updates and governance as part of the wider Salesforce…