Marketer, Digital Marketing

Position: Performance Marketer
Company Description
Eaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends. Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers flexible, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.

Role Description
This is a full-time hybrid role for a Performance Marketer at Eaton Business School. The Job location for initial 6 months will be in Kerala, India. The role involves strategizing and implementing performance marketing campaigns, analyzing campaign performance, optimizing for conversions, and driving lead generation. Some remote work is acceptable for this position.

Qualifications
Digital Marketing, Marketing Analytics, and Campaign Optimization skills
Strong analytical skills and data-driven decision-making
Excellent written and verbal communication skills
Ability to work independently and collaboratively
Previous experience in the education sector is a plus
Bachelor's degree in Marketing, Business, or related field

Description
Develop, execute, and manage high-performing lead generation campaigns across Google Ads, Facebook, Linked In, and other platforms.
Continuously optimize targeting, bidding strategies, ad creatives, and landing pages to improve campaign performance.
AI Tools & Automation Expertise:
Ad Creative.ai, Surfer SEO / Market Muse, Revealbot / Madgicx, Trend Watching / Exploding Topics / Glimpse or knowledge on other AI tools.
Use  advanced analytics platforms  and  AI tools  to track KPIs, user behavior, and performance trends.

Experience with  retargeting, custom audiences ,  lookalike audience creation ,  conversion tracking ,  pixel setup , and  UTM tagging .
Work alongside creative and content teams to align ad copies and creatives with campaign goals/tasks.
Conduct regular A/B testing of ad elements and landing pages to improve campaign results.