More jobs:
Job Description & How to Apply Below
Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers through specialized programs, certifications, and learning opportunities. We are looking for a Sr. Performance Marketing Executive who can drive growth through data-driven paid marketing campaigns and lead our performance marketing initiatives.
Key Responsibilities:
● Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and Linked In Ads with a strong focus on lead generation.
● Strategize and manage e-commerce + lead generation campaigns, with lead generation being the core area of focus.
● Optimize campaign performance metrics (CPL, CAC, CPP, CPM, ROAS) through bid strategies, audience segmentation, and funnel optimization.
● Monitor daily campaign performance, analyze data, and generate actionable insights.
● Create detailed reports and dashboards in Excel/Looker Studio to present to the co-founders and management.
● Collaborate with design, content, and product teams to deliver impactful creatives and landing pages.
● Stay updated with industry trends, platform updates, and best practices in digital advertising.
● Take ownership of campaign strategy while leading and mentoring a small team of performance marketers.
Requirements:
● 1–3 years of hands-on experience in Meta Ads, Google Ads, and Linked In Ads.
● Proven track record in lead generation campaigns (mandatory) with working knowledge of e-commerce campaigns.
● Strong understanding of performance marketing terminologies: CAC, CPL, CPP, CPM, CTR, ROAS, etc.
● Advanced proficiency in Excel for campaign analysis, reporting, and forecasting.
● Experience in creating and presenting marketing reports for leadership discussions.
● Strong analytical mindset with the ability to derive insights from data.
● Excellent communication skills and ability to work closely with senior leadership.
● Prior experience in leading or mentoring a team will be a strong plus.
What We Offer:
● Opportunity to work directly with the co-founders and shape the performance marketing function.
● A fast-paced, growth-oriented, and collaborative work environment.
● Exposure to large-scale ad spends and high-impact campaigns.
Note:
Hybrid Working, 3 days work from office, 3 days work from home. candidates residing in mumbai can apply.
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×