B2B SEO & SEM Specialist

Position: B2B SEO & SEM Specialist - Hybrid Role
Make an impact at Wurth Canada as a B2B SEO and SEM Specialist in a hybrid work environment. Drive search optimization initiatives to enhance product exposure.

Wurth Canada is searching for a detail-oriented SEO and SEM Specialist with 2-4 years of relevant experience.

Your role will focus on enhancing eCommerce platform visibility through strategic search optimizations. You will collaborate with the Sr. Digital Marketing Manager to develop data-driven methodologies for campaign success.

Key Responsibilities:

• Lead SEO projects to enhance online visibility

• Optimize content, metadata, and on-site elements effectively

• Manage and analyze Google Ads campaigns thoroughly

• Develop testing strategies to improve conversion rates

• Collaborate with Germany Search Competency Centre for best practices

Requirements:

• 2-4 years of experience in SEO and SEM

• Familiarity with Google Ads and analytics tools

• Bachelor's degree in business, data analytics, or equivalent

• Experienced in B2B digital marketing

• Bilingual in French and English is an asset

Leverage your search marketing skills at Wurth Canada to enhance our digital presence and drive customer engagement.
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