Digital Marketing & Online Officer

Overview

Digital Marketing & Online Experience Officer – Belfast City Council. Initially full time in the office for training, then 2 days remote, 3 days in the office.

Salary: £23.37 per hour.

Shape the digital experience for one of the UK's leading local authorities. If you combine creativity with data-driven decision-making and have a track record of improving customer journeys, website performance and digital communications, we’d love to hear from you.

Work alongside the Senior Online Experience Manager to deliver an ambitious digital marketing strategy that transforms how residents, businesses and stakeholders engage online. You’ll help develop engaging digital campaigns, enhance website content, improve accessibility and ensure every online interaction puts the customer first.

What you’ll be doing

• Develop and deliver innovative digital marketing and communications campaigns.
• Create, manage and optimise content across a portfolio of websites.
• Improve customer journeys through user-focused design and data-driven insights.
• Lead on email marketing strategy, planning and campaign delivery.
• Analyze website, email and search performance to provide meaningful recommendations.
• Champion accessibility and ensure all digital content meets current standards.
• Collaborate with colleagues across Digital Services, Customer Services and other departments to deliver seamless online experiences.
• Support major council projects with effective digital communications.
• Stay up to date with emerging digital trends, technologies and best practice.
• Provide expert guidance to colleagues on creating engaging, accessible online content.
• Contribute to project planning, procurement and continuous service improvement.

You'll be a confident digital communications professional with experience of delivering successful online marketing initiatives and improving digital customer experiences. Ideally, you’ll have experience in:

• Digital marketing strategy and campaign delivery
• Website content management and optimisation
• Email marketing platforms and best practice
• Google Analytics or other website performance tools
• Customer journey mapping and user experience
• Accessibility standards and inclusive digital design
• Working with multiple stakeholders across large organisations
• Managing competing priorities in a fast-paced environment

Most importantly, you’ll be creative, analytical, collaborative and passionate about using digital communications to make a real difference.

This is an opportunity to work on meaningful projects that directly impact thousands of residents and businesses every day. You’ll join a supportive team where innovation is encouraged, your ideas are valued and your work genuinely improves public services.

• Competitive pay of £23.37 per hour
• The opportunity to work on high-profile digital transformation projects
• A varied and rewarding role with real community impact
• A collaborative and supportive working environment
• Ongoing professional development and the chance to work with experienced communications and digital professionals