Head of E-Commerce Operations & Growth

Head of E-Commerce Operations & Growth

Location:

Cardiff (Hybrid)

Salary: £50,000 + Performance Bonus + Excellent Career Progression

This is far more than a traditional e-commerce management position. You will take full responsibility for the performance, optimisation, and growth of multiple Shopify and Woo Commerce stores, combining strategic thinking with hands‑on delivery.

You will lead on driving revenue, improving customer experience, enhancing operational efficiency, and scaling online performance across several brands.

• Take full ownership of multiple online stores.
• Develop and execute growth strategies aligned with business objectives.
• Manage trading calendars, campaigns, and product launches.
• Monitor and improve all key commercial KPIs.

• Oversee day‑to‑day administration and optimisation.
• Manage themes, plugins, integrations, and functionality.
• Ensure sites are secure, high‑performing, and conversion‑focused.
• Work with developers, designers, and external partners.

• Track and optimise revenue, profitability, and conversion rates.
• Monitor KPIs including AOV, CAC, LTV, ROAS, and cart abandonment.
• Analyse performance data and implement improvement strategies.
• Build and maintain reporting dashboards.

• Collaborate with internal teams and agencies across: SEO & organic growth, paid media (Google Ads & Meta), email marketing & automation, retargeting and affiliate activity.
• Ensure all channels align to drive performance and ROI.

• Manage and optimise large product catalogues.
• Improve navigation, product listings, and merchandising.
• Enhance the end‑to‑end customer journey.
• Drive retention, repeat purchases, and customer satisfaction.

• Work closely with fulfilment, procurement, and customer service teams.
• Improve stock management and order processes.
• Develop scalable systems to support ongoing growth.

• Experience in e‑commerce management.
• Proven success growing online revenue and profitability.
• Experience managing multiple e‑commerce sites.
• Strong Shopify and Woo Commerce expertise.
• Solid understanding of web performance, UX, and CRO.
• Experience working with data, analytics, and reporting tools.
• Strong knowledge of digital marketing channels and strategy.

• Experience with in healthcare, medical equipment, or regulated industries.
• Exposure to both B2B and B2C environments.
• Marketplace experience (Amazon, eBay).
• International e‑commerce experience.

• Commercially focused and results‑driven.
• Analytical and detail‑oriented.
• Technically confident.
• Proactive and solutions‑focused.
• Comfortable taking ownership and accountability.
• Driven by growth and continuous improvement.

• Competitive salary + performance bonus.
• Significant career progression opportunities.
• Hybrid/remote working with Cardiff base.
• Free parking in Cardiff city centre.
• Supportive, sociable team environment.
• Company pension scheme.
• Early finish on Fridays (1:30pm!).