DRTV Planner & Buyer

TMWI is an award-winning, independent full-service agency working with leading UK retailers and household-name brands. We're looking for a commercially minded TV Planner & Buyer with hands-on DRTV experience to plan, negotiate, buy and optimise response-driven TV campaigns for our clients. This freelance opportunity offers flexibility and hybrid / remote working.

• Combine analytical thinking with strong negotiation skills to deliver cost-effective media plans that maximise response, ROI and client performance
• Build and optimise TV schedules across terrestrial and multichannel TV, with a focus on DRTV
• Negotiate and buy airtime that hits campaign objectives and budget requirements
• Analyse audience, response and conversion data to sharpen campaigns and generate actionable insights
• Work closely with clients, broadcasters and media owners

• Proven TV planning and buying experience, particularly DRTV
• A deep understanding of TV trading, BARB, audience measurement, attribution and campaign optimisation, with a particular focus on performance-driven advertising
• Sharp analytical and negotiation skills
• A commercial, data-driven and collaborative mindset
• A good understanding of other media buying would be advantageous – but not essential
• An understanding of TV tools such as Mediaocean (DS Media, Spot Dashboard) and Tech Edge (K2, Advant Edge) would be preferred

Hybrid working
• Freelance
• Competitive rates of pay