Meta PPC Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Meta PPC Specialist based in Canada.

This role is designed for a paid social expert who combines analytical thinking with creative strategy to drive measurable growth through Meta advertising.

You will take ownership of full-funnel campaigns, from planning and audience strategy to optimization and performance reporting.

The position offers the opportunity to manage high-impact lead generation and ecommerce campaigns while continuously improving acquisition efficiency.

You will work with data, creative teams, and business stakeholders to develop testing strategies and unlock new growth opportunities.

This is an ideal opportunity for a performance marketer who enjoys experimentation, campaign ownership, and scaling successful advertising initiatives.

You will join a remote environment where your expertise in Meta’s advertising ecosystem directly contributes to business performance.

• Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting, campaign structure, creative strategy, bidding, and optimization.
• Analyze key performance metrics such as CPL, ROAS, CAC, frequency, attribution data, and conversion rates to identify opportunities and improve results.
• Design and execute structured A/B testing across creatives, audiences, offers, messaging, and landing pages.
• Collaborate with creative teams by providing guidance on ad concepts, hooks, formats, copy angles, and performance-driven assets.
• Optimize campaigns to increase qualified lead volume across service-based and ecommerce businesses.
• Manage advertising budgets effectively, scaling successful campaigns while maintaining performance targets.
• Monitor campaign performance and implement strategies to improve efficiency, profitability, and customer acquisition outcomes.
• Ensure accurate tracking, including Meta Pixel implementation, Conversions API (CAPI), attribution setup, and event measurement.
• Work closely with CRM, analytics, development, and sales teams to improve lead quality and conversion processes.
• Create clear performance reports and communicate campaign insights, recommendations, and growth opportunities to stakeholders.
• Stay updated on Meta advertising developments, algorithm changes, and emerging paid social best practices.

• 4+ years of hands-on experience managing Meta Ads campaigns.
• Previous experience working within a digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable acquisition results.
• Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and campaign optimization workflows.
• Advanced understanding of audience segmentation, including Lookalike Audiences, Custom Audiences, interest targeting, and behavioral targeting.
• Experience with Advantage+ campaigns and Meta’s AI-powered optimization features.
• Strong understanding of attribution models and Meta measurement challenges following iOS privacy changes.
• Meta Blueprint Certification is required.
• Proficiency in Excel or Google Sheets for performance analysis, reporting, and data-driven decision-making.
• Strong written and verbal English communication skills.
• Ability to interpret performance data and translate insights into actionable strategies.

• Experience managing paid campaigns for both service-based businesses and ecommerce brands.
• Familiarity with CRM platforms such as Hub Spot or Salesforce and lead quality optimization workflows.
• Experience using Go High Level  for CRM management, pipeline tracking, and lead nurturing.
• Experience with Meta Lead Ads and Instant Forms.
• Knowledge of Google Analytics 4 and cross-channel attribution strategies.
• Exposure to additional paid advertising channels such as Google Ads, Tik Tok, or Pinterest.
• Understanding of landing page conversion rate optimization (CRO) principles.

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Work with a performance-focused team where data, experimentation, and innovation are highly valued.
• Opportunity to expand expertise in advanced Meta advertising strategies and growth marketing.
• Professional development opportunities within a fast-moving digital marketing environment.
• Flexible remote setup designed to support productivity and work-life balance.