MarTech Data & Insights Specialist

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.

• Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
• Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
• Extract, transform and load data for ingestion into business intelligence platforms
• Learn how to build dashboards in business intelligence platforms
• Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
• Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
• Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
• Translate strategy into implementation tactics Data mapping and enhancement
• Create segments relevant to objectives that can be pushed to relevant destinations for activation
• Translate objectives into digital media measurement plans
• Analyze and report on campaign performance through standardized ad-server attribution models
• Learn how to build simplistic algorithmic attribution models and implement them
• Work alongside data scientists to deploy more complex algorithmic attribution models
• Make data-informed recommendations for optimizing digital media and content
• Opportunity to work on key attribution platforms such as Google’s Data-Driven
• Attribution model with Double Click, and proprietary Publicis Media platforms

• 3-4 years’…