Conversion Rate Optimisation Analyst

Location: St Annes

CRO Analyst (Conversion Rate Optimisation)

Hours:

Permanent ,  38 hours per week - Monday to Friday

Location:

Lytham St Annes, Lancashire?
* Salary:  £30,000 - £35,000 per annum (depending on experience) plus bonus and benefits
Close date:  23rd August 2026
Interview dates:  First Stage w/c 24th of August, Final Stage w/c 31st August
Were excited to announce an opportunity to join our Beaverbrooks Digital and Brand Experience team as a Conversion Rate Optimisation (CRO) Analyst. This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce.
As our CRO Analyst, you will work closely with the Trading Manager and the wider eCommerce/CRO team to support with the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. Youll work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates.

* We currently operate a hybrid working pattern with 3 days in our Lytham office and 2 days working from home. We find this balance works really well, giving colleagues flexibility whilst still benefiting from our friendly, collaborative office environment and the strong culture we build when working together in person
Main Responsibilities
Implement an ever-evolving CRO workstream to deliver an increased conversion across the site
Conduct analysis into user behaviour and communicate insights to the wider business
Use analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team
Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule
Co-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal software
Collaborate with the Product team on more complex tests that require development
Engage in ongoing competitor analysis and market research to put our CRO channel in a market leading position
Working with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROI
Produce quarterly reports on ROI for CRO channel
About?

Beaverbrooks
Established in 1919, we have 80 locations across the UK. We have 57 Beaverbrooks stores and 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling and Tudor.
Were?a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things.
Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.
As a company ?were?true to our word. When we say?were?going to do something, we go all out to do it. And every individual is truly valued.
The awards?weve?been given as an employer speak volumes about what?its?like to work here, some of which are:
Retail's No 1 Best Company to Work For - Best Companies 2025
Accredited as an Outstanding Company to Work For - Best Companies 2025
'Employer of the Year 2026 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much.
In return, just some of the benefits we offer include:
Office profit share  bonus
Enjoy  33   days holiday including bank holidays
Plus, an extra paid day off for your birthday   because its your day and we think it should be celebrated
Holiday entitlement  grows further every five years , recognising your long service
Generous colleague discounts , including for family and friends
Wellbeing support  and employee & family counselling with the Retail Trust
Contributory pension  and  life assurance
Enhanced  maternity and paternity packages , plus a  return-to-work bonus
Charity initiatives  to help you support causes close to your heart

The Ideal Candidate
ESSENTIAL SKILLS
Ability to demonstrate the values and behaviours of  The Beaverbrooks Way
A passion for eCommerce, CRO and UX
Skilled at working with Content Square, AB Tasty or other CRO tools
Keen eye for detail
Hold user experience in the highest regard
Able to meet deadlines in a fast-paced, reactive environment
Experience using PowerPoint to present results
DESIRABLE SKILLS
Good understanding of SEO
Experience using Monday. com or other project planning software
Data and reporting experience with Google Analytics, Excel or other analysis tools
Beaverbrooks?- the hallmark of amazing people