Marketing Data Analyst

We are seeking a detail-orientated and proactive Data Analyst to join our team. The Data Analyst is responsible for maintaining accurate, complete and campaign-ready marketing and CRM data that supports effective audience targeting, segmentation and campaign execution. This hands‑on role focuses on data enrichment, data quality, CRM hygiene and audience list preparation, ensuring Marketing and Sales teams can work from a trusted data foundation.

Working closely with campaign and marketing operations stakeholders, the Analyst follows established governance standards, delivers high-quality enrichment outcomes and supports reliable, scalable marketing execution across global markets.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Cape Town office.

• Execute day-to-day enrichment tasks across contact, lead, account and company records using approved tools, systems and research methods.
• Research and verify B2B contacts and account information using tools such as Zoom Info, Cognism, Linked In Sales Navigator and other approved resources.
• Validate, update and maintain accurate, complete and campaign-ready CRM data, including key firmographic and segmentation fields.
• Perform regular data hygiene tasks including deduplication activities, data validation and record maintenance in line with data governance standards.

• Build, maintain and quality-assure campaign audience lists and reusable segmentation assets based on marketing requirements.
• Translate campaign targeting requirements into clear list criteria.
• Pull and review audience lists before campaign launch, confirming record counts, suppression criteria and priority field accuracy.
• Identify and address any data gaps in campaign-ready data before list delivery.
• Document list logic, filters, assumptions and exceptions to support repeatability and consistency.

• Conduct quality assurance checks on enriched records, imports, exports and campaign lists to ensure accuracy, completeness and suppression compliance.
• Track and report on data quality metrics, enrichment performance, and field completion rates.
• Participate in spot-checks and peer reviews to improve consistency across enrichment activities.
• Follow established data governance processes, support compliance-related data tasks such as opt-out handling and ensure that data handling practices protect sensitive information.
• Assist with the maintaining of data dictionaries, field definitions, and enrichment SOPs.

• Utilise CRM, marketing automation, spreadsheet and enrichment tools to manage, validate and analyse data at scale.
• Monitor data imports, exports, integrations and routine workflow monitoring, resolving issues where appropriate.
• Maintain visibility of personal workload, task status, blockers and completion progress.
• Identify opportunities to improve efficiency, automate manual processes and enhance data quality practices.

• Partner with Demand Generation, Campaign Operations, Marketing Operations, Sales Operations and regional marketing teams to understand audience requirements and data quality objectives.
• Communicate proactively on audience requirements, delivery timelines, data issues and potential risks, helping to build confidence in CRM data and processes.

• 2-4 years’ experience in Marketing Operations, CRM data management, Sales Operations, Revenue Operations, data enrichment, or a similar data-focused…