E-commerce Marketing Analyst

About the Role

Our client is seeking a highly analytical E-commerce Marketing Analyst to join their team. This role is instrumental in measuring, analyzing, and reporting on the effectiveness of all digital marketing initiatives, providing data-driven insights to optimize strategies and drive business growth. You will be responsible for tracking key performance indicators (KPIs), creating dashboards, and performing deep-dive analyses into customer behavior, campaign performance, and market trends.

This hybrid position offers remote flexibility with required in-office presence for collaborative sessions at our Sandton headquarters.

• Develop, maintain, and enhance marketing dashboards and reports to track key performance indicators (KPIs) across all digital marketing channels.
• Analyze campaign performance data to identify trends, measure effectiveness, and provide actionable recommendations for optimization.
• Conduct in-depth analysis of customer behavior, segmentation, and lifetime value to inform marketing strategies.
• Monitor website traffic, conversion rates, and user engagement using tools like Google Analytics.
• Collaborate with marketing team members to set performance benchmarks, forecast results, and measure the impact of new initiatives.
• Present complex data findings in a clear, concise, and compelling manner to stakeholders at various levels.

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• 2+ years of experience in marketing analytics, preferably within an e-commerce environment.
• Proficiency in data analysis and visualization tools such as Google Analytics, SQL, Tableau, Power BI, or similar.
• Strong understanding of digital marketing channels and their associated metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Effective communication skills and the ability to collaborate in a hybrid work setting in Sandton .

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work model offering a balance of remote work and office collaboration in Sandton .
• Comprehensive health, dental, and vision insurance benefits.
• Opportunities for professional development and advanced training in data analytics.
• A data-centric culture that values insights and strategic decision-making.