Paid Search Lead

Role:
Paid Search Lead/ Head of Paid Search

Function: Management | Google Ads | Acquisition Strategy

Responsibility: Ensuring the paid search team is driving growth across our portfolio of e-commerce clients

Reports to: Head of Acquisition

Location: Remote/Hybrid/flexible – London Head Office & working-from-home options

Compensation: Competitive Salary + Audit Bonus Scheme

Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK, with a team of 25 A-Players. In 2025, we spent over £100m+ on Meta, Google and Tik Tok ads profitably for clients including Nutrition Geeks, AKT London, Cowshed, and many more.

The Paid Search Lead will play an important and exciting role overseeing our team of Paid Search Managers, ensuring they're growing acquisition on behalf of our clients across Google Ads. Reporting directly to our Head of Acquisition, you'll own the success of a diverse portfolio of e-commerce clients spanning a range of niches. From onboarding to Soaring, you'll help brands achieve their goals and scale them to the moon — all while upholding our core values of extreme ownership, quality, happiness and profit.

This is a career-defining opportunity, allowing the right candidate to take on start-up-style responsibilities and have a direct impact on catapulting Soar into the stratosphere.

What you'll do:

• Mentor, guide and manage the Paid Search team, ensuring consistent and outstanding service delivery.
• Lead quarterly review sessions for the team, prioritising professional development and clear career progression.
• Lead, develop and optimise our Paid Search service to keep it market-leading — staying ahead of major platform shifts (Demand Gen, PMax and beyond) and confidently guiding the team, and our clients, through change rather than reacting to it.
• Own the commercial performance of the department: think in terms of P&L, client profitability and driving additional revenue into the business, not just campaign metrics.
• Assist in the hiring process for any new team members joining the Paid Search team.
• Strategise, support the planning and execution of high-spending Google & You Tube/Demand Gen campaigns, and provide guidance, training and support material for internal teams — including instances spending £5,000–£25,000+ per day on clients' behalf, working alongside your Paid Search Managers.
• Build an end-to-end You Tube/Demand Gen Ads pipeline for internal training and client account execution, driving client growth and You Tube % of spend YOY, working cross-functionally with our ECD function.
• Oversee and retain a diverse portfolio of clients across your department, acting as the senior stakeholder in the room — giving clients confidence and reassurance at a leadership level.
• Communicate with your team regularly via Slack and Google Meet, and work closely with the Head of Acquisition to align on activity and progress of the Paid Search service.
• Develop and maintain training, resource and support materials so Soar stays at the forefront of all things Google & You Tube.
• Implement and enhance eCommerce best practices within your department — including paid ads, creative, CRO, landing pages, product strategy, Shopify and forecasting — with a particular focus on how landing pages and CRO pair with Demand Gen performance.
• Keep up to date with the eCommerce best practices of tomorrow through ongoing training and research.
• Utilise the latest AI developments relevant to Google Ads to improve outcomes and efficiencies, both for client results and internal team development.

• Proven, hands-on experience running Google & You Tube Ads for e-commerce brands at a senior level, with a track record of adapting your…