Digital Marketing Specialist - E-commerce Focus

About the Role

Our client is looking for a results-driven Digital Marketing Specialist with a strong emphasis on e-commerce to join their dynamic team. You will be instrumental in developing and executing digital marketing strategies designed to increase online sales, website traffic, and brand awareness. This role requires a strategic thinker with hands-on experience in various digital channels, including SEO, SEM, social media, and email marketing.

You will analyze campaign performance, identify new growth opportunities, and collaborate with cross-functional teams to achieve ambitious revenue targets, playing a pivotal role in the company's online success and market expansion.

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Optimize website content and structure for search engines (SEO) to improve organic visibility and traffic.
• Plan and execute paid advertising campaigns (SEM, social ads) to drive qualified leads and conversions.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze website analytics and campaign data to identify trends, measure ROI, and provide actionable insights.
• Collaborate with the e-commerce platform team to ensure seamless customer journeys and optimize conversion rates.

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on e-commerce.
• Strong understanding of SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms.
• Experience with email marketing platforms and marketing automation tools.
• Excellent analytical skills and the ability to translate data into strategic recommendations.
• Proficiency in content management systems (CMS) and e-commerce platforms is highly desirable.
• Bachelor's degree in Marketing, Business, or a related field.

• Highly competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional growth and continuous learning.
• A collaborative and innovative work environment focused on achieving measurable results.