Data-Driven Lifecycle Marketing Manager

Join Lime as the Growth Optimization - Lifecycle Marketing Manager, where you'll harness your analytical skills to improve user retention and growth. This remote position values technical expertise in marketing and CRM systems.

Lime is at the forefront of shared micromobility, and they seek a lifecycle marketing expert with a strong statistical background and over four years of relevant experience. You will be responsible for designing, executing, and analyzing complex marketing campaigns that utilize sophisticated segmentation and data-driven decision-making. This role requires collaboration across marketing, data science, and technical teams to build effective user journeys.

Key Responsibilities:

• Architect and drive lifecycle campaign strategies

• Conduct advanced experiments for real-time content optimization

• Partner with Data Science on user journey segmentation

• Develop and iterate on user engagement and churn flows

• Manage sophisticated project frameworks and workflows

Requirements:

• 4+ years in lifecycle marketing roles

• Expertise in data science methodologies

• Technical mastery of CRM platforms, especially Braze

• Strong skills in marketing analytics and visualization

• Knowledge of agile project management systems

Utilize your data-driven mindset to elevate Lime's marketing initiatives and create lasting user engagement.