Marketing CRM Manager

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, Git Lab,  and Aha!

We make change happen. From anywhere.

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide Mac Books to all employees and additional support for fully remote workers to set up their home offices. Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work. Read our full list of benefits

As the CRM Manager, you will be responsible for building and maintaining segmentation and workflows in Hub Spot, safeguarding data hygiene and compliance, and supporting more senior CRM team members in designing increasingly complex targeting logic. You will be a key point of quality control for email marketing, working with the brand team to ensure campaigns are accurate before they reach customers.

Once familiar with The Adaptavist Group’s Hub Spot instance, you will be the main point of contact for day‑to‑day queries from across the marketing team, as well as ad‑hoc queries from the wider business.

• Segmentation and List Management:
• Build and maintain contact segments and lists in Hub Spot
• Apply basic exclusion logic to targeting criteria
• Support senior CRM team members and the wider Marketing team in designing more complex, multi-condition segmentation

• Support the marketing team in building and managing Hub Spot workflows for standard nurture and lifecycle email sequences
• QA email campaigns, checking accuracy, personalisation, and compliance before send
• Support A/B test planning of our email marketing efforts

• Flag bounced, unsubscribed, or invalid contacts and apply suppression lists
• Ensure all sends comply with legal requirements (GDPR, PECR, and CAN‑SPAM etc)
• Maintain accurate documentation of workflows, segments, and other supporting materials

• Monitor campaign performance (open rates, click rates, unsubscribes, deliverability) and work with the analytics team to present this in useful ways for the business
• Report findings and flag trends to senior CRM team members
• Assist with troubleshooting platform issues and elevate complex architecture problems where needed

• Strong hands‑on CRM or marketing automation experience, beyond campaign delivery.
• In‑depth Hub Spot knowledge, including workflows, segmentation, forms and properties.
• Experience improving CRM data quality, contact management and consent processes.
• Good understanding of email compliance, including GDPR and PECR.
• Ability to turn CRM reporting into clear recommendations.
• Experience creating guidance and training to help colleagues use the CRM effectively.
• Strong organisation, communication and attention to detail, with confidence working independently and supporting the CRM Lead.
• Experience in a fast‑paced tech or SaaS…