Senior Digital Analytics Strategist

WHO WE ARE

Finalsite is the most valued partner for K–12 schools to build trust, strengthen community, and grow enrollment. Ranked among the best EdTech Companies in America, Finalsite supports more than 7,000 schools and districts worldwide with an integrated platform for websites, communications, mobile apps, enrollment, and marketing services.

Headquartered in Glastonbury, Connecticut, Finalsite is a global company with employees working remotely across nearly every U.S. state, as well as throughout Europe, South America, and Asia.

We believe people do their best work when they feel supported, connected, and empowered to grow. That’s why we invest in our employees through competitive benefits, professional development opportunities, and a collaborative culture built on partnership and purpose. Whether you’re looking to expand your skills, take on new challenges, or make a meaningful impact in education, Finalsite offers the opportunity to grow your career while helping schools thrive.

At Finalsite, every interaction matters — with our clients, with each other, and with the schools and families we serve. Join us and help shape stronger school communities around the world

The Senior Digital Analytics Strategist serves as Finalsite’s subject matter expert for digital analytics and leads the delivery, growth, and evolution of Finalsite’s Insights and Optimization subscription service. This role transforms website, marketing, and user behavior data into actionable strategies that help schools and districts improve their digital presence, user experience, and marketing performance.

Combining deep expertise in Google Analytics 4 (GA4), heat mapping and user behavior analysis with strong client consultation and communication skills, the Senior Digital Analytics Strategist delivers data-driven recommendations, education, and strategic guidance to clients while supporting teams across Professional Services.

This role also owns the continued evolution and scalability of the Insights and Optimization service, developing repeatable approaches to analytics consultation, education, reporting, and optimization while identifying opportunities to leverage AI and emerging technologies to improve analysis, efficiency, and client value.

100% Remote - Anywhere within the US

Digital Analytics & Strategy

• Serve as the primary subject matter expert for digital analytics across Professional Services, with advanced expertise in GA4, heat mapping, user behavior, website performance, and digital marketing analytics.
• Analyze website and marketing data to identify trends, opportunities, and areas for improvement, translating complex findings into clear and actionable recommendations.
• Conduct analytics audits and troubleshoot complex tracking, configuration, reporting, and data-quality issues.
• Develop strategies that help clients use data to improve website performance, user experience, engagement, conversions, enrollment, and other organizational goals.
• Provide analytics expertise and consultation to internal teams supporting website, digital marketing, and optimization initiatives.
• Stay current on changes in analytics, measurement, privacy, AI, search, and digital marketing that may impact client strategy or service delivery.

Insights & Optimization Service Delivery

• Lead the delivery and continued evolution of Finalsite’s Insights and Optimization subscription service.
• Develop and deliver actionable client education and consultation focused on GA4, heat mapping, user behavior, website optimization, and data-driven decision making.
• Create scalable educational content, consultation frameworks, and recurring programming that provide ongoing value throughout the client lifecycle.
• Deliver foundational…