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Digital Marketing Analyst - E-commerce
Remote / Online - Candidates ideally in
Bloemfontein, 9300, South Africa
Listed on 2026-10-03
Bloemfontein, 9300, South Africa
Listing for:
Placements24
Remote/Work from Home
position Listed on 2026-10-03
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst
Job Description & How to Apply Below
Our client is looking for a data-driven Digital Marketing Analyst to join their team in Bloemfontein. This role is essential for tracking, analyzing, and reporting on the performance of all digital marketing campaigns and e-commerce activities. You will provide critical insights that guide marketing strategy, optimize campaign spend, and identify opportunities for growth. If you have a strong analytical mindset and a passion for understanding consumer behavior in the digital space, this is an excellent opportunity to make a significant impact within the Free State business community.
Key Responsibilities- Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email).
- Develop and maintain dashboards and reports that visualize key performance indicators (KPIs) for marketing and e-commerce.
- Conduct in-depth analysis of website traffic, user behavior, conversion rates, and customer journeys.
- Provide actionable recommendations to optimize campaign performance, improve user experience, and increase ROI.
- Collaborate with the marketing and sales teams to set campaign goals and interpret results.
- Identify trends and insights within the data to inform future marketing strategies and budget allocation.
- Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on digital marketing.
- Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent analytical, quantitative, and problem-solving skills.
- Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
- Competitive salary and performance-related bonuses.
- Hybrid working model offering a blend of office and remote work.
- Comprehensive health insurance and retirement savings plan.
- Opportunities for advanced training in data analytics and digital marketing.
- A collaborative and intellectually stimulating work environment.
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