Digital Marketing Manager

Digital Marketing Manager

Lithia UK (Home-based, with bi-weekly meetings at Lithia House (Annesley, Nottingham) and ad-hoc supplier meetings as required)

Salary up to £36,000 (DOE) with pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales services

At Lithia UK, we're transforming the way customers research, shop and interact with our brands online. Every day, millions of digital interactions take place across our websites, and we're committed to creating seamless, engaging and high-performing digital experiences that help customers find the right vehicle, product or service with confidence.

We're looking for a Digital Marketing Manager to lead our website content, organic search and local listings strategy across some of the UK's most recognised automotive brands, including Evans Halshaw, Stratstone, Quickco, Evans Halshaw Leasing and Driveway Vehicle Solutions.

Reporting to the Head of Website & E-Commerce, you'll play a pivotal role in driving online visibility, increasing qualified traffic, improving customer journeys and maximising the commercial return from our digital content and search activity. This is an exciting opportunity for a digital marketing professional who combines creativity with analytical thinking and enjoys turning insights into measurable business results.

• Take ownership of the website content strategy and production process across Lithia UK's consumer-facing brands, ensuring content is engaging, accurate and aligned to business priorities
• Lead the end-to-end content production lifecycle, from briefing and workflow management through to publication, quality assurance and performance review
• Maintain editorial standards, tone of voice and brand consistency across all websites, ensuring the highest possible quality for customers
• Develop and manage the content calendar, aligning content delivery with campaigns, manufacturer launches and wider marketing activity
• Drive the organic search strategy across the business, identifying opportunities to increase visibility, traffic, leads and online performance
• Define and deliver SEO initiatives covering technical SEO, content optimisation, internal linking, local search and structured data enhancements
• Own and continuously improve local listings management across the Lithia UK dealership network through Yext and associated platforms
• Monitor and improve dealership profile accuracy, ensuring customers can easily find and engage with our locations online
• Work closely with website, development, UX and platform teams to ensure SEO and content requirements are embedded within future releases, migrations and enhancements
• Use tools including Google Analytics 4, Google Search Console and SEO platforms to identify opportunities, measure success and make data-driven recommendations
• Act as the primary relationship owner for content suppliers and agencies, ensuring quality, value and delivery standards are consistently achieved
• Influence future content, SEO and digital roadmap priorities, helping shape the continued growth of our digital capability
• Explore emerging technologies and AI solutions that improve efficiency, content quality and digital performance
• Deliver regular reporting and performance insights, helping stakeholders understand results, opportunities and future priorities

• Line manage and support a Digital Marketing Executive, creating an environment where development, coaching and continuous learning are encouraged
• Set clear objectives, conduct regular one-to-one meetings and support individual development plans
• Provide guidance and best practice across content, SEO, analytics…