Associate Director, Strategy Remote

Department:
Strategic Solutions

Reports To:

VP, Strategy

Location:

Remote

Employment Type:

Full-time

Underscore Marketing is seeking an Associate Director, Strategy to join our team within a small, fast-paced media agency specializing in pharmaceutical media advertising. This role is ideal for an analytically minded, self-motivated individual who can independently manage performance reporting, uncover actionable insights, and make strategic optimization recommendations for our pharmaceutical clients.

In addition to day-to-day reporting and analysis, this role will contribute to bringing to lifethe agency’s data analytics vision—executing againstourroadmaptowardssmarter, more automated, and AI-enhanceddatasolutionsto drive organic growth and differentiation. The ideal candidate will work cross-functionally across teams (strategy, planning,analytics, client services,data science & technology,and media execution) toidentifyand implement both analytics & overall process improvements, ensuring data-driven decision-making is at the core of our client and internal strategies.

• Own and manage regularmediaperformance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness
• Analyze marketing and media performance data toidentifytrends, insights, and optimization opportunities
• Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients, bringing the data to life in a powerful way
• Develop dashboards, visualizations, and scorecards using relevant tools (e.g.Tableau, Power BI, Google Looker Studio)

• Experience working with third-party healthdata providers,with clear understanding of approaches and methodologies used
• Ability to apply analytical frameworks and understanding of attribution methodologies,test/control analyses, and other marketing effectiveness measurement approaches to evaluate performance and guidemediastrategy
• Support the design and interpretation of A/B tests, pilots, and controlled experiments
• Contribute to modeling and predictive analysis projects

• Collaborate cross-functionallywithinternal agency teams andleadershipto develop and refine the agency’s reporting and analytics offerings androadmap
• Support& execute againstopportunitiesidentifiedwithin the agencytointegrate orleverageAI and automationtoimprove reporting speed, accuracy, and insights generation
• Work cross-functionally with media, account, and technology teams to enhance data flows, reporting templates, and processes
• Document and communicate best practices for analytics and performance optimization

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, or a similar discipline)
• 2–3 years of professional experience (including internships) in marketing analytics, performance reporting, or related analytical roles
• Experience in or exposure to pharmaceutical media advertising across digital and traditional channels required
• Strong presentation skills, with experience presentingdeliverablestoclients and ensuring delivery excellence

• Proficiency with data visualization
• Working knowledge of SQL, Python, or R for data manipulation and analysis is a plus
• Understanding of media measurement frameworks (e.g., attribution modeling, MMM, lift studies)
• Familiarity with AI/ML concepts and tools for reporting or analytics automation is advantageous

• Strong analytical thinking and problem-solving skills
• Excellent communication skills—able to translate data into clear, actionable insights for non-technical audiences
• High…