E-commerce SEO & SEM Specialist Job Bloemfontein South Africa,IT/Tech

About the Role

Our client is looking for a data-driven and analytical E-commerce SEO & SEM Specialist to enhance their online visibility and drive qualified traffic to their platforms in Bloemfontein . This role is crucial for optimizing search engine performance and managing paid search campaigns to achieve key business objectives. You will be instrumental in improving organic rankings, managing ad spend effectively, and ensuring our client stays competitive in the digital landscape.

This hybrid role offers the best of both worlds, combining focused in-office strategy sessions with the flexibility of remote work.

Key Responsibilities

Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link-building initiatives.
Manage and optimize paid search campaigns (PPC) across platforms like Google Ads and Bing Ads, focusing on maximizing ROI and achieving conversion goals.
Monitor keyword rankings, website traffic, and conversion rates, providing regular reports and actionable insights.
Conduct competitor analysis to identify trends and opportunities in search engine marketing.
Collaborate with content creators and web developers to implement SEO recommendations and ensure technical SEO best practices are followed.
Stay up-to-date with the latest algorithm updates and search engine marketing trends.

Requirements

Proven experience as an SEO Specialist or SEM Specialist , with a strong focus on e-commerce.
In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
Hands-on experience managing Google Ads campaigns, including keyword research, ad copywriting, and bid management.
Understanding of technical SEO aspects, website structure, and crawlability.
Strong analytical and problem-solving skills with the ability to translate data into strategic actions.
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

Competitive annual salary and performance-based bonuses.
Hybrid work model providing a balance of in-office and remote work.
Comprehensive health, dental, and vision insurance.
Opportunities for advanced training and certifications in digital marketing.
Employee discounts on a wide range of products.