Digital Marketing Specialist

At INDEAL, we offer an exciting and dynamic work environment that sets us apart. As a young and growing company, our team thrives on innovation and forward-thinking. We take pride in fostering a culture of trust and independence, empowering our employees to excel in their roles. With the flexibility of remote work and flex-hours, you have the opportunity to contribute to our team from the comfort of your chosen workspace, while maintaining a healthy work-life balance.

Join INDEAL and be part of a collaborative, progressive company where your ideas matter, your skills are valued, and your career can grow.
About the Role
We’re looking for a motivated  Digital Marketing Specialist  who is ready to grow their career in a role that blends digital marketing, website management, analytics, and digital platform support.
Reporting to the Director of Digital Marketing & Platform Strategy, you’ll help execute marketing initiatives while supporting the day-to-day operation and continuous improvement of INDEAL’s growing digital ecosystem.
This is  not  a traditional social media marketing role.
Instead, you’ll help manage websites, email campaigns, digital assets, reporting, CRM initiatives, marketing automation, and proprietary digital platforms that support hundreds of users across North America.
This is a  fully remote position  open to candidates across Canada. While day-to-day work is performed remotely, candidates located in the  Greater Toronto Area (GTA)  are preferred to support occasional in-person meetings, and team collaboration.
Every day is different. One day you might be building a landing page, the next launching an email campaign, updating website content, analyzing campaign performance, testing new platform functionality, or helping document a new platform feature.
We’re looking for someone early in their career who is eager to learn, enjoys technology, and is excited to contribute to meaningful digital projects that have a direct impact on our INDEAL members and partners.
What You’ll Do
Website Management
Maintain and update Word Press websites using Elementor
Build and optimize landing pages
Publish and update website content
Monitor website quality and user experience
Assist with ongoing website improvements and enhancements
Email Marketing
Build and schedule email campaigns using Send Grid or similar platforms
Manage audience segmentation and mailing lists
Support marketing automation workflows
Monitor campaign performance and recommend improvements
Digital Marketing
Support SEO initiatives and website optimization
Assist with campaign planning and execution
Help create marketing assets and promotional materials
Content & Creative
Create and format digital content for websites, newsletters, email campaigns, presentations, and marketing materials
Design graphics using Canva and Adobe Creative Suite
Edit short-form videos for product demonstrations, webinars, and marketing initiatives
Organize and maintain digital marketing assets
Analytics & Reporting
Track website and campaign performance using Google Analytics and internal reporting tools
Assist with dashboard reporting and campaign analysis
Monitor key marketing metrics
Identify trends and opportunities through data
Prepare reports that help support business decisions
Digital Platforms & Technology
Support INDEAL’s proprietary digital platforms
Assist with platform launches and new feature rollouts
Perform QA testing on new websites and platform enhancements
Help identify bugs, usability improvements, and optimization opportunities
Support CRM initiatives and data management
Create documentation, user guides, and internal training resources
You’ll work closely with multiple teams across the organization, including:
Marketing
Brand Success
Development
Leadership

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