SEO Specialist at Huntress Remote

Reports to:
Senior Director, Web

Location:
Remote US

Compensation Range: $105,000 to $120,000 base plus bonus and equity

What We Do:

Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Whether creating purpose-built security solutions, hunting down hackers, or impacting our community, our people go above and beyond to change the security game and make a real difference.

Founded in 2015 by former NSA cyber operators, Huntress protects all businesses—not just the 1% with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application. The Huntress difference is our One Team advantage: our technology is designed with our industry-defining Security Operations Center (SOC) in mind and is never separated from our service.

We protect 3M+ endpoints and 1M+ identities worldwide, elevating under resourced IT teams with protection that works as hard as they do. As long as hackers keep hacking, Huntress keeps hunting.

What You’ll Do:

Huntress is looking for an SEO Specialist to join our growing web team. In this unique and specialized role, you'll be at the forefront of optimizing our digital presence for the evolving landscape of AI-driven search, with a strong emphasis on the content creation workflow impacting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

This role will work to ensure our digital properties rank in traditional search results and excel in delivering comprehensive, authoritative answers within AI models and generative search experiences. Your expertise will be crucial in gleaning insights from these emerging trends, driving site optimizations that capitalize on AI/LLM-powered user behaviors, and ultimately delivering incremental traffic and revenue to Huntress.

Responsibilities:

AI & LLM Search Strategy & Optimization

• GEO & AEO Strategy Development: Participate in the development and execution of strategies specifically designed for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This includes identifying and targeting emerging query patterns, implicit information needs, and AI-driven content consumption behaviors.
• Content for Generative AI: Collaborate with marketing, sales, product, and security operations to create and optimize content that is highly consumable and favored by large language models (LLMs) and generative AI systems. Focus on developing content structures and semantic elements that facilitate accurate and comprehensive AI-generated answers.
• Prompt Engineering & Answer Optimization: Work to understand how users interact with AI-powered search interfaces (e.g., natural language queries, conversational prompts) and optimize content to be the definitive source for AI-generated answers.
• Semantic SEO & Entity Optimization: Deeply integrate semantic SEO principles to ensure our content clearly communicates entity relationships and topical authority, making it more digestible and trustworthy for AI algorithms.
• AI-Driven Content Audits: Conduct regular audits of existing content through the lens of AI and LLM performance, identifying gaps and opportunities for optimization to improve visibility within generative search experiences.

• Performance Tracking & AI Insights: Analyze an expanded range of performance metrics, including emerging signals from AI-powered search, to understand how our content is being interpreted and utilized by LLMs. Prepare executive-ready insights and recommendations that specifically address GEO and AEO performance.
• Site Architecture for AI: Collaborate with the web team to ensure our site architecture, internal linking, and…