Social Media Analyst

Our client is seeking a highly analytical and insightful Social Media Analyst to join their dynamic marketing team. This role is responsible for collecting, analyzing, and interpreting social media data to provide actionable insights that inform marketing strategies and drive business objectives. You will track campaign performance, monitor brand sentiment, identify trends, and deliver reports that help optimize our client's social media presence and overall digital engagement.

This is an exciting opportunity for a data-driven individual to contribute significantly to marketing effectiveness within the e-commerce landscape of East London , working remotely.

• Collect and analyze data from various social media platforms and analytics tools to measure the effectiveness of social media campaigns.
• Monitor social media conversations, brand mentions, and sentiment to provide insights into public perception and market trends.
• Develop comprehensive reports and dashboards that visualize key performance indicators (KPIs) and provide actionable recommendations.
• Identify emerging trends, audience insights, and opportunities for content optimization and campaign improvement.
• Collaborate with the social media marketing team to provide data-driven insights for strategy development and execution.
• Stay up-to-date with the latest social media analytics tools, methodologies, and industry best practices.

• Proven experience as a Social Media Analyst, Data Analyst, or similar role, with a strong understanding of social media metrics and analytics.
• Proficiency with social media analytics tools (e.g., Brandwatch, Sprout Social, Google Analytics, platform-specific insights).
• Strong analytical and quantitative skills, with the ability to interpret complex data sets and draw meaningful conclusions.
• Excellent report-writing and presentation skills, with the ability to communicate findings clearly to both technical and non-technical audiences.
• Familiarity with social media marketing strategies and best practices.
• Detail-oriented with a proactive approach to identifying data patterns and opportunities.

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and advanced analytics training.
• A collaborative and supportive team environment focused on data-driven decision-making.
• Access to industry-leading analytics software and resources, supporting the e-commerce sector in East London .