Sr Digital Analytics Specialist

We Impact Lives Through Purpose-Driven Work in a People First Culture

Ascend Learning, a leading healthcare and learning technology company, connects a powerful portfolio of brands serving students, educators, and employers with outcomes‑based, data‑driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant‑A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well‑Being for 2025.

We’re always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you’d thrive, read on to learn more.

For over 37 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness and wellness credentials and certification with best‑in‑class, evidence‑based programming. As an Ascend Learning brand, NASM has delivered over 1.4 million fitness professionals in over 100 countries. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help clients set and reach their unique goals.

The Digital Analytics & Tracking Specialist is a high‑impact, technical role within the Business Intelligence (BI) team, designed for a practitioner who thrives on autonomy and full ownership of the digital data ecosystem. This position serves as the bridge between Marketing, IT, and Engineering, ensuring that website data is captured accurately, ethically, and strategically across all platforms.

Operating within a culture that maintains a high standard of excellence, this role is designed for an analytical, results‑oriented professional with a keen ability to translate complex datasets into actionable insights that solve marketing and eCommerce‑related business problems. The ideal candidate is an independent thinker who can navigate ambiguity and architect solutions independently rather than follow a prescribed checklist. While highly collaborative across teams, the candidate must be self‑reliant and motivated by a desire to find answers that enable the marketing and eCommerce team to meet and exceed goals.

This is a role for a technical expert responsible for the end‑to‑end integrity of our web data—from foundational tracking architecture in GTM and GA4 to sophisticated behavioral analysis—viewing data as a product that requires constant optimization, rigorous governance, and proactive evolution.

This role will work a hybrid schedule from our Gilbert, AZ office. Remote candidates will be considered.

• Design the end‑to‑end strategy and implementation of Google Tag Manager (GTM) and GA4, establishing a standardized enterprise event schema and Big Query strategy to ensure accurate behavioral measurement and long‑term data governance.
• Manage the technical implementation and maintenance of user consent tools, including cookie banners and privacy modals, while partnering with the Chief Privacy and Compliance Officer to align tracking capabilities with evolving global privacy regulations and Google’s user consent frameworks.
• Maintain and optimize enterprise data layers by partnering with IT and Engineering to ensure stable, high‑integrity data flows while proactively enriching schemas with the…