Program Manager – Technology & Marketing

Our client, a leading entertainment and media provider, is seeking a Program Manager, Mar Tech & CRM to join their team. Fully remote and open to candidates across all U.S. time zones. In this role, you will lead complex, cross-functional initiatives spanning marketing, technology, analytics, data architecture, and lifecycle strategy, owning end-to-end delivery from scoping through rollout. This is a program leadership role focused on facilitating execution across multiple teams, agencies, and vendors, not a hands‑on delivery or marketing strategy role.

Success depends on strong stakeholder influence, accountability, and communication with leaders at all levels, up to the VP and SVP level.

• Own end-to-end delivery of complex, cross-functional Mar Tech and CRM initiatives involving multiple business units, from scoping through development and rollout
• Build and manage integrated plans, timelines, milestones, dependencies, and risks across multiple concurrent projects to keep initiatives on track and deliver measurable outcomes
• Translate business priorities into clear work streams, requirements, and deliverables, and translate business needs into technical requirements for platform and data teams
• Design and operationalize intake, approval, and execution workflows to improve consistency, speed, and quality across lifecycle campaigns
• Serve as the central point of coordination across creative agencies and technology deployment partners, ensuring alignment on scope, timelines, and deliverables
• Drive accountability, resolve conflicts and blockers, and build alignment among stakeholders at all levels, including AVP, VP, and SVP leaders
• Prepare executive‑level presentations and communications that distill complex information and facilitate decisions, while supporting launch readiness and adoption of new capabilities across business units

• 4+ years of program or project management experience, with proven ownership of complex, cross‑functional initiatives involving multiple business units and stakeholders, ideally within a large enterprise
• Strong influencing, relationship‑building, and leadership skills, with the ability to manage stakeholders at all levels without being overly aggressive
• Familiarity with marketing technology (Mar Tech), technical teams, data integrations, APIs, ETL processes, data pipelines, and system dependencies, with comfort asking technical questions (deep technical expertise is not required)
• Experience with project management tools such as Asana, Jira, Smartsheet, or similar
• Experience managing risks, resolving blockers, facilitating decisions, and communicating status and tradeoffs to senior leaders
• Experience establishing governance, intake, approval, and quality control processes that improve speed, accuracy, and scalability
• Excellent written and verbal communication skills, with the ability to simplify complex topics for technical and non‑technical audiences

• Bachelor's degree or equivalent practical experience
• Marketing or Mar Tech experience, with a B2C focus (streaming or entertainment industry experience is not required)
• Exposure to Salesforce Marketing Cloud, Braze, and/or CDP platforms (hands‑on platform expertise is not required)
• Exposure to AI or agentic AI initiatives
• Experience with platform implementations or integrations, complex marketing campaigns, workflow optimization, and process improvement
• Background as a Project/Program Manager, Go-to‑Market Manager, Chief of Staff, or technical professional with strong cross‑functional leadership experience
• PMP, Agile, or Scrum certification

• Strong ownership and accountability for delivery…